Social media has created an unprecedented opportunity for brands. Today, your business can engage directly with customers and the benefits of doing so include:
- 发现有关您的买家的宝贵见解以及他们如何看待您的产品，服务和品牌
- 方便处理投诉
- 通过将您的品牌放在那里并展示您关心的潜在客户和客户来制定更强大的价值主张
这些好处共同有助于社会活跃的品牌建立更好的解决方案。
Social media management touches on a number of important elements, all of which form part of a well-structured digital marketing strategy.
This blog post covers the core components of social media management. We’ll connect the dots between social media strategy and social media management. You’ll also learn what the most important factor of running a well-oiled social media management operation is, and how to choose the right platforms for your brand.Finally, we’ll dig into the importance of planning and schedule content effectively to ensure that your brand reaps all the rewards possible from social media.
但是首先，我们需要回答一个重要的问题。
What is Social Media Management:
What is Social Media Management?
Simply put, it's the process of managing a complete social media strategy. But social media management is a little more strategic. It involves more than just replying to tweets and comments.
如前所述，社交媒体管理与您的数字营销策略的其他重要方面联系在一起。数字营销策略建立在强大的事实信息上。毕竟，要创建成功的业务，您必须了解有关您的市场的细节以及解决方案如何帮助解决特定问题。
因此，您的数字营销策略可以解决您的品牌如何在线定位以产生更多业务。
社交媒体策略与使用社交媒体平台来建立知名度，产生潜在客户和销售有关。188滚球地址社交媒体管理是一种支持您的数字营销和社交媒体策略的实践。这是运行有效的社交媒体策略的重要组成部分，因为它解释了您的品牌将如何参与社交媒体平台上以产生结果的方式（思考内容发布，与客户的互动等规则等）。188滚球地址
But how do you ensure that your social media management approach is the right one for your brand?
一切都从您的客户开始
Behind every successful digital marketing strategy is a marketing team with a very clear and detailed understanding of who their buyers are.
他们知道有关客户如何看待的所有知识。事实是，除非您知道您的买家，否则您将不知道如何吸引他们。
了解买家并不是过去的样子。您需要超越人口统计信息，并开始专注于买家的价值。您需要知道他们对面临的挑战以及期望您的解决方案的感觉如何。
一个好的起点是为您拥有的所有类型的买家创建角色。定义明确的角色将帮助您确定买家面临的最重要的挑战，需求和欲望。有了这些信息，您将能够制作社交媒体内容，以吸引您在买家之旅中。
如果您尚未创建角色，请尝试使用DigitalMarketer的客户头像模板。它包括您需要开始的所有helpful explanation如何建造自己的。
图像：数字标记
为您的品牌选择正确的社交媒体平台188滚球地址
并非所有社交媒体平台都是平等创建的。188滚球地址他们吸引了各个年龄和利益。例如，Tiktok是一个基于视频的快速增长的社交平台。41％的用户在16至24岁之间。他们制作喜剧素描，录制自己的歌曲等。
如果您是会计SaaS解决方案的社交媒体营销经理，则很容易看到Tiktok不是您应该花时间尝试发展品牌的地方。
另一方面，LinkedIn是一个专业的社交媒体网络。越来越多的人求助于洞察业务，包括思想领导内容。开发一系列关于您的买家经历的常见挑战的强大，深入的文章，可能会导致更多的认识，并可能为您的业务提供更多潜在客户。
选择正确的平台是了解每个平台吸引哪种用户的问题。
The easiest way to determine whether your buyers are on a certain social media platform is to use information gathered from your personas and access each platform. Create an account and begin searching for users, hashtags, questions and content related to your industry.
搜索时，收集发现。您的目标是为您是否应该在社交媒体平台上投入时间。如果您发现用户不多，并且内容很少，请转到下一个平台。
创建您的社交媒体策略
您的社交媒体策略是您所有品牌在社交媒体上都会做的蓝图。它将决定：
您将生产哪些类型的内容
The content you’ll produce for social media will be informed by who your audience is and what they are interested in.
2015年，杰里米·米勒（Jeremy Miller）写了一本名为“Sticky Branding。”根据米勒的说法，您的市场中只有3％是活跃的买家。
其余的游泳池包括：
- 7％的人可能需要您的产品，但尚未开始搜索选项
- 30％的人现在不迫切希望立即购买它
- 30％不需要并且对您的营销不感兴趣的人
- 30％不是完美的客户，因为他们与您的品牌不符
Understanding the above will help you focus on creating content that addresses the states of each buyer. This means creating content to help them transition from the 30% how aren’t interested through to the 3% who are ready to buy.
您多久发布一次内容，以及您将创建多少
In a perfect world, you’d be able to create however much content you choose. Budgets, however, dictate how much you can really produce and ultimately share. You’ll, therefore, need to strike a balance between what your budget allows and what’s most important to share with your customers on social media.
您的内容时间表将成为要发布内容以及何时发布内容的路线图。拥有一个也可以更容易产生结果。
它应该包括您将在社交上分享的所有内容。这涵盖了每个帐户，内容类型，日期和时间。
大多数社交媒体管理应用程序都带有调度功能。这简化了围绕主题或广告系列的内容并安排内容的内容。
例如，Loomlyoffers a content calendar. In shows all social media content to be published, when it will be published and which social platform account will be used.
图像：Loomly
What your Customer Engagement Approach Will be
Engaging with your audience is a critical component of social media management.
这是一个机会,一个直接交互d learn more about challenges, needs and desires they have, and how your brand, products and services can help address them.
But connecting with your audience isn’t just about polls and surveys. It’s about answering questions, offering helpful information, and sometimes escalating queries to the right department to resolve.
A Word on Scaling Across Social Platforms
Content creation can be tough. You need to be creative and produce enough of it consistently. For example, if your brand is on TikTok and Instagram, but struggles to produce videos where images are easier, trying to grow on TikTok may not be an effective approach or use of resources.
取而代之的是，专注于Instagram将使您能够有效地生产内容并更有效地为观众服务。发挥自己的优势，还将有助于您分享更强的品牌体验，而不是传播预算和努力，并可能使您的品牌看起来不吸引人。
Once you start to see success on one platform, consider your growing to the next. Having refined your content creation and management process, it will be easier to manage an extra account.
一致性是关键
确定您将发布哪些类型的内容，以及您需要采取行动并始终如一地采取行动。社交媒体是一个竞争激烈的空间，您的客户正在您的行业和其他人的品牌吸引，所有这些品牌都试图向您的客户出售商品。
To stand out, you’ll need to consistently publish content to stay top-of-mind. Doing so also supports buyers at each stage of their journey to becoming active and ready to spend money with your brand.
概括
社交媒体管理是数字和社交媒体策略的重要组成部分。这是您如何通过社交媒体管理内容和与客户互动的蓝图。
While posting content and replying to comments and queries are key elements, structuring your content calendar and consistently publishing content are also crucial. As not all buyers are ready to purchase from your brand immediately, you’ll need to nurture them with content that keeps your brand top-of-mind for when they become active buyers.
