Kajabi

Looking for a helpful Kajabi review? This one’s packed with all you need to know about the platform. We’ve included a breakdown of every feature. You’ll find videos, images and also comparisons with alternative course platforms you may have heard of. Reading this review will give you the most in-depth look at Kajabi special. Let’s get started!

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Kajabi评论:

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What is Kajabi?

Kajabi在在线课程平台中。它提供了一系列内置工具，可帮助课程创建者建立，营销和出售其课程。工具包括提供会员资格，创建课程，建立网站，电子邮件营销，电子商务，CRM和销售渠道的能力。

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Kajabi评论: Why Kajabi was Built

建立在线业务并不是一个简单的壮举。除了一个获胜的想法之外，您还需要将各种技术汇集在一起​​才能实现。这就是Kajabi想要帮助您解决的问题。

如果您像今天的大多数企业家一样，您的想法是黄金，但是您可能没有编码或设计自己的网站，移动应用程序或着陆页的技术技能。您也可能没有大量预算来获取建立业务所需的人才，更不用说有时间研究了这一切了。

And that’s where this platform shines. Kajabi’s idea is simple. It’s an all-in-one platform designed to bring together all you need to launch your online business. And this is a major win for the little guy. If you’ve been putting off your idea because it costs too much money to invest in website development, connecting a payment gateway, paying for a CRM or email marketing software, that wait is over.

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How to Use Kajabi

Kajabiis positioned as a tool for online businesses and can be used in two ways. If you’re a business owner that needs a single online platform to host your website and landing pages, have your website connected to a CRM, email marketing, and also have access to analytics, this is all you’ll need.

If you’re a course creator and want to produce a high-quality online course, Kajabi can help you make that happen, too. Its features are flexible enough and, in a way, ideal for online course creation, marketing, and sales.

以梅尔·亚伯拉罕的培训网站为例。磨料ham is a business coach. He uses Kajabi to sell his online courses and also built his training website on the platform. On his site, you can view all courses and pay for one, all of which is managed by Kajabi.

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Kajabi功能

As an all-in-one platform, Kajabi is packed with all you’ll need to launch your online dream. Here’s a rundown of what it’s like to use Kajabi.

首先，创建一个Kajabi帐户

To get started, you’ll need to sign up for a Kajabi account. Committing to an online platform is often not the easiest thing to do. The idea of spending time building something to test how functional the platform is can be a little daunting. Kajabi offers a 14-day trial to make it easier to test-drive their platform. The sign-up process takes all of two steps, but there is a caveat. You’ll need to provide credit card details for your trial.

Sure, some may find it hard to part with card details for a free 14-day trial, but it’s worth it. As this Kajabi review will show, the platform isn’t only packed with tons of great features, it’s also easy to use.

Once you’re past the sign-up process, you’ll need to complete a short questionnaire to help Kajabi learn more about your brand, and guide you through creating a winning course. If you need to leave your computer in the middle of your onboarding survey and later log into your account, don’t fret. You’ll be able to pick up where you left off.

Kajabi’s been smart about how it introduces its platforms to new users. And that’s something we’ve seen more course platforms spend time on. After all, if people struggle to use your product, you’re less likely to hold onto more customers over time.

Setting up your Kajabi account requires adding a business address. If you don’t own a business, your personal address will do and can be updated should you incorporate. Admin out of the way, it’s time to sink your feet into Kajabi.

带有欢迎视频的弹出窗口向您打招呼。全部为1.25分钟，值得注意。在其中，您将与首席执行官兼联合创始人肯尼·路透（Kenny Reuter）会面，他将解决您有关使用该平台的一些问题和疑虑。路透社还做得很好，使您感觉自己好像是正确的，需要成为建立业务的地方。

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KajabiAssistant

入职是一项艰巨的任务。为了简化流程，在欢迎消息后立即将新用户介绍给Kajabi的“学习基础”页面。而且，如果您想知道如何开始构建课程，则此页面回答所有问题。

It includes a four-step layout that shows you how to perform tasks. Sections include around seven to 12 minutes of content, making them quick and easy to digest. You’ll learn how to:

• Create a product
• 包装您的产品
• 销售产品,
• Set up your website

在演练下方，您会发现获得教育内容的访问权限。您将看到有关如何以下方式的免费预录和现场培训。

• Build and automate your marketing
• Create, package, and price your products, and
• Grow using webinars, email and blogging

你也获得Kajabi大学。It offers updates on all features and how to use them when released, along with two courses, “Hero’s First Steps” and “14 Days To Launch” to get you going (more on Kajabi University below).

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Website Builder

虽然构建网站可能是您在启动之前要采取的最后一步，但还有很多探索。这是可用的东西。

网站构建器包括四个部分。这些是设计，页面，博客和分析。每个部分都涵盖下面涵盖的唯一自定义功能。

Designing Your Site With Kajabi Website Templates

您会立即发现建造者是考虑到初学者的设计，但是您需要创建专业网站。首先从14个集合中挑选主题或上传自己的主题。单击主题将带有主题预览，简短说明和安装或继续浏览的按钮产生弹出窗口。

You may think this means drag-and-drop functionality, but it’s not. Instead, you’ll be able to arrange sections of your site by shifting them up or down in the left-hand menu and all updates made in the left-hand navigation section appear in the site preview window on your right.

Sections also come with customization options. You can change text colors, font types and size, change and add images and videos to the background, use image overlays, adjust the spacing of elements on a web page, align items, and delete what you don’t want.

您还可以在构建网站时包括弹出窗口和两步选择，这两者都提供自定义选项以及重定向URL，以获取感谢页面，进度条等。总的来说，虽然网站构建器的机制可能需要几分钟才能热身，但确实很容易使用。

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Tweaking Settings

Kajabi’s theme settings tab can be used to tweak each page. It allows you to add a favicon, set typography and a color scheme, customize message colors, offers password reset recovery and color customization (for members/customers), includes the option to integrate Disqus, and you can add a unique background.

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Adding Site and Landing Pages

Themes come with a collection of pages and you have the option of adding your own. When created, these are referred to as standalone or landing pages. Default pages include home, library, store, login, thank you, 404, and one for your blog. Creating the first page starts with the click of a button.

You'll then be taken to the collection of 14 templates to choose from. And Kajabi has thought of everything. You can design a streamlined sales page, streamlined long-form sales page, opt-in pages (including video opt-ins) and even a coming soon page. There’s also a policies page, and the collection of beautifully designed image-based pages to easily add to your site.

Once you’ve selected a page design to work with, click on it and then click theGet Started按钮。For your page to be created, you need to enter a page title and then click on theCreate按钮。

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Creating Your Blog

Setting up your blog is similar to creating a new page. Start by clicking on the设置我的博客按钮。Next, add a page title, description, and image. Click theSave按钮，您将能够创建一个新的博客文章。

If you've ever created a blog post in WordPress or any other web-based platform you'll find this process rather intuitive. Kajabi offers all the important features to publish a blog post that's optimized for search engines, but also looks visually appealing. You can upload a video with a maximum size of 4 GB, images (including a blog feature image), and even add tags to help group similar blog posts. With the new blog post created, you can control its visibility by publishing it immediately, leaving it unpublished, or set a specific publish date.

A video of the blog creation process:

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潜入分析

There's no getting around the importance of analytics. Launching an online business makes analytics important to know how well you're tracking towards your goals. In the Analytics section of your account, you'll have access to a collection of helpful metrics. These include a snapshot of the number of purchases completed within the last 30 days, net revenue generated the last 30 days, and revenue generated since the creation of your course.

您还可以访问净收入，订阅指标，选择键，页面视图，产品进度（通过课程显示客户进度），售出的报价以及您完成的会员销售量。

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自定义域

What to use your own domain to host your online course? While managing a domain may seem like a confusing aspect of hosting a site, it is possible to roll-out your course using a unique, brand domain name. To help, Kajabi has anextensive knowledge base articlefilled with GIFs and videos to walk you through the process.

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产品

Courses are all about distilling knowledge and turning information into a sellable product. And often, that’s a tough thing to do. It takes meticulous planning. You’ve got to know what content to use to attract people to sign up (think freebies like lead magnets and landing pages) and ultimately how you’ll share that knowledge when people have signed up.

Kajabisettles the uncertainty with a systematic approach. Its products feature is designed to help you easily structure your course content, making the process of creating and launching your offering simpler.

This approach includes the collection of easy-to-use templates. There is a Mini-Course, Online Course, Evergreen Training, Membership, Community, Coaching Program, and the opportunity to build your own product (course) from scratch using a blank blueprint.

使用模板很简单。从课程的标题及其描述到产品缩略图，您可以编辑它们上的所有内容。您可以为课程选择一个主题或坚持使用默认值。在使用模板主题时，您仍然可以自定义标题，搜索栏，标题图像，欢迎车身，课程表，侧边栏和页脚。

While exploring Kajabi, we came across theMore Actionstab and found it a breeze to use. It allows you to add announcements, manage comments, progress, and clone or delete sections. Together, these features make communicating with your learners simpler. You're able to turn your course into a quality educational experience for learners through timely and easily-accessible engagement.

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Offers

Offers are one of the more confusing aspects of Kajabi's platform. Admittedly, Kajabi is aware of this and created a short video that explains the difference between products, offers, and sales pages.

简而言之，您的产品是您将要出售的实际产品。要约是您与产品相关联的价格标签。事情变得有些混乱，与您可以将产品捆绑在一起的产品数量有关。当然，这听起来可能并不复杂，但是棘手的部分（我们认为）与要约在平台上的位置有关。没有足够的清晰词来解释所有这些。

这是连接点的报价/产品/销售视频：

On a different note, offers also let you set terms of payment. Your product can be purchased at or paid in one go or via subscription. And we think this is a great touch by Kajabi. It opens the doors for course creators to maximize earning potential and also gives learners the opportunity to access larger complex courses for an affordable monthly premium. It also makes it possible for course instructors to create membership facilities, increasing revenue and making it more linear.

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Setting up an Offer

虽然周围的报价有些棘手，但设置要约很简单。像所有Kajabi设计功能一样，您可以添加文本并自定义要约的各个方面。用户还具有预览选项。您还应该了解其他功能。首先是购物车放弃电子邮件提醒。这是一种明智而有效的推动收入方式。激活后，Kajabi会自动将电子邮件发送给已经到达结帐页面但尚未完成购买的任何人。

我们疯狂的第二个功能是自动化。Kajabi非常聪明地帮助企业家花费更少的时间在业务上工作，从而使机会更加战略性地对其前进的方向更加战略性。您可以使用触发器为几乎任何东西创建自动化。从电子邮件序列到提交表格后为补充产品创建销售。

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提供结帐

许多Kajabi评论中未包含的内容是报价结帐功能集。Kajabi提供了一系列功能，可以自定义详细信息，更改颜色，添加字段以获取额外的联系信息，编辑您的服务协议，添加推荐，添加推荐，甚至提供销售。

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Sales Pages

回顾一下，销售页面与与产品相关的报价链接。您首先创建产品，然后是要约，最后是销售页面。如您所想，销售页面很重要。为了有效，您需要创建强大的副本并包括有吸引力的设计元素，以说服您的受众投资您的产品。为了提供帮助，Kajabi提供了所有设计功能，以创建最有效的销售页面（在下面的营销部分中提供了更多信息）。

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Getting Paid With Kajabi

最有意义的经历之一是终于出售课程。Kajabi的伟大之处在于，您将100％的收入产生的销售额保留。与其他每次销售百分比的平台188滚球地址不同，Kajabi收取每月溢价来使用其平台。这意味着您可以销售尽可能多的课程，并抵消使用平台的成本。188滚球地址

Kajabi带有条纹和PayPal集成，使您可以轻松地快速链接您的帐户并完成技术付款工作。

Refunds

退款政策可能很棘手。因为课程是信息，因此提供访问它们意味着您放弃产品的价值。但是退款是必须的。将客户锁定到他们不想要或找不到价值的产品中，不会尖叫积极的客户体验，您必须为在线课程找到最佳解决方案。Kajabi对退款很灵活。它不提供任何退款政策要求，使其由每个课程创建者确定。

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Marketing

Kajabi内部的营销枢纽将在这里找到与如何促进课程有关的一切。模块包括管道，电子邮件活动，自动化，事件和表格。所有这些结合在一起，很容易看出如何创建良好的自动化营销机器，以帮助您在更少的时间和更少的精力中销售更多的课程。这是每个模块的工作方式。

Building Pipelines and Blueprints

Pipelines are automated marketing and sales funnels. In short, they help you create compelling messaging and guide buyers through the process of learning about and signing up for your course. Something we find really fascinating and couldn't ignore for this Kajabi review is the attention placed on creating effective pipelines. Kajabi has done what few course platforms have. They recruited Brendan Buchard, a well-known and highly successful performance coach, to design pipeline blueprints that you can quickly and easily make your own in just a click.

This means far less work trying to figure out what goes where and how to work the platform. Instead, you'll be guided through a sequence of steps that include typing copy according to very specific instructions to help you create the most compelling pipeline possible.

Powerful and Easy-to-use Pipeline Templates

我们还认为用户会喜欢的是Kajabi致力于使其平台尽可能易于使用且易于使用。他们提供的每个模块都配有详细的分步说明以及如何使用该模块，以及视频，以防文本不会为您完成。

Getting started with pipelines is as simple as clicking on one of the six pipeline blueprints available, and then selecting a pipeline that agrees with your course. From then on, it's a matter of following instructions to create your messaging.

您还可以从包括免费赠品，销售页面OVO，产品启动OVO，Zoom Webinar Ovo，免费书籍OVO，教练活动OVO，简单的销售页面和空白模板中挑选。

Kajabi如果您想要更多的品种，包括一系列传统管道。其中包括免费报告，促销报价，销售页面，网络研讨会，产品发布，虚拟峰会和现场活动。从那时起，要制作消息传递的说明是一个问题。

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电子邮件营销活动

Email is a powerful marketing tool, and as such, it forms one of the critical components of building your marketing machine. Kajabi gives users the opportunity to create new broadcasts or email sequences, both of which come with a healthy amount of templates that you can edit.

For example, creating your first email broadcast includes three steps. Start with adding your recipients, editing content, and then sending it off. To edit your email you'll need to launch the email editor. It uses Kajabi'a familiar page design layout and includes sections and settings tabs where you can tweak every element of the template.

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自动化

尽管我们在产品部分的早期涵盖了自动化，但他们确实值得再次提及。自动化实际上属于Kajabi的营销功能集，使管理和自动化促销和销售策略的各个部分变得更加容易。

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创建事件

事件是一个有趣的感觉，而不是我们在其他Kajabi评论中看到的东西，这是不幸的。活动为课程创建者提供了建立围绕产品和服务的预期的机会。例如，事件可用于推广网络研讨会。您还可以包括电子邮件和序列以培养潜在客户并最终产生销售。

来自Kajabi的视频有关活动：

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Working With Forms

While forms may seem like one of the more simple elements of Kajabi, they're an important part of every effective marketing campaign. Kajabi's forms are easy to create and use. You can customize them by adding double opt-ins, editing form fields, adding automations, or leverage Kajabi's "After Submission Settings" that allow you to send notifications to your team, push data to a third-party email provider, or redirect your new contact to a customer thank you page.

来自Kajabi的视频有关活动：

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Kajabi CRM的人管理

Like all smart platforms, Kajabi has made it easier for you to manage customers. Here’s a look at what it includes.

CRM Functionality

通过使用易于使用和功能齐全的CRM，您可以根据受众行为（即填写特定表格的人）来细分受众并创建其他细分市场。默认情况下，您的CRM将提供五个部分。这些是数据库中每个联系人的完整视图，成员列表，所有订户，不活动订阅者的列表以及与已弹跳的电子邮件地址的联系人列表。

KajabiAssessments

Kajabi’s Assessments feature is one of our favorites. Producing a course that offers a true learning experience cannot be done without testing knowledge. You're able to create assessments and include multiple-choice, paragraph, file upload, multiple selections, and single selection options. The question creation feature is just as easy to use and get used to as the rest of Kajabi's design and creation tools.

It also allows you to set a passing grade and choose between a result breakdown preference of showing, hiding, or only showing a result breakdown if a learner passes the assessment.

评估得到证书的支持，但是，它们仅通过与Zapier的集成和可靠性可用。

Recruiting Affiliates

Affiliate programs are often hard to manage. Tracking sales and paying out your affiliates can create more headaches than it's worth. Kajabi removes the guesswork, pain, and complexity of the entire process. Every course creator is able to recruit affiliates directly through their dashboard. Simply head over to the Affiliate section and you'll be presented with affiliate sign-up and login links that you can offer affiliate partners.

And it doesn't stop there. The dashboard also includes an affiliate onboarding feature. It allows you to create a unique page for sign-ups, including adding your logo. You’re able to import affiliates, track the number of sales via the transactions tab, create and share new announcements with affiliates, and expoet a list of affiliates.

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Going Mobile With Kajabi’s Mobile App

今天拥有在线形象的共同点之一包括拥有一个应用程序。虽然听起来很努力，但值得。应用程序使您可以直接访问受众，帮助您更多地了解他们的兴趣，并在旅途中提供产品。

Kajabiknows that creating an app is an expensive endeavor. To help, they provide course creators with a ready-made mobile solution. Learners can download the Android or iOS app which is smooth and intuitive. Through it, they can access all Kajabi-purchased courses.

Kajabialso offers learners an easy way to access their courses if they’ve forgotten their login credentials. Using the app’s “magic link” lets them access courses without a password.

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KajabiIntegrations

随着整合的发展，今天它们是必要的。企业家依靠无数申请来完成从电子邮件营销到生成发票的所有工作。卡哈比（Kajabi）不遗余力。他们提供500多个应用程序并利用Zapier集成。

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Kajabi’s Cost

找到像Kajabi这样的产品的最佳位置并不是一个简单的壮举。该平台包括建立强大的在线业务所需的一切。Kajabi试图通过提供三个付款计划来容纳尽可能多的企业家。所有这些都有年度折扣选择。您可以获得基本，增长和专业计划，每个计划都提供了比最后的更可扩展性。

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Kajabi’s Customer Service

在客户支持方面，您将获得24/7的关注，使您可以按照自己的时间表解决任何问题。而且，如果您不想与任何人聊天，则可以访问在线帮助中心。所有内容均通过清晰易于理解的说明进行整洁分类，以帮助您完成工作。

一个Vibrant Community

卡贾比（Kajabi）也将其课程创建者包括在内，以建立一个蓬勃发展的社区，从而进一步迈出了一步。您可以得到答案，提供支持，并与企业家，专家和影响者的社区建立联系。

KajabiUniversity

你也获得Kajabi大学。这是费尔led with tons of videos and content to help you learn the ins and outs of the platform and produce your best work. Most of the content is packaged into bootcamps. You'll find everything from how to build a course, website, and community, to building an email list and pipeline.

还有一个精心设计的操作方法系列，可以帮助您完成从将现有课程从另一个平台移动到Kajabi，创建博客甚至找到您的利基市场的任何事情。

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Kajabi优点and Cons

优点

• 干净的设计
• 出色的可用性
• 销售渠道功能
• 营销工具
• Reporting or analytics
• 500+ 3rd-party app integrations
• 24/7支持可通过电子邮件获得，并实时聊天
• Comprehensive knowledge base
• 学生接触的工具
• Drip content is available
• Can bundle and cross-sell courses
• Blog feature is available
• 会员计划可用
• 提供14天的无学位卡试用期
• 仅适用于学生的移动应用

缺点

• No corporate sales option
• No course accreditation
• Mobile apps don’t offer instructor features
• 关于报价，产品和销售页面的混乱

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我的关键外卖nstructors

Kajabiis a powerful platform. While slightly pricier than alternatives out there, spending 10 minutes on your dashboard is enough to understand why thousands of instructors choose the platform. It comes with everything you need to plan and produce a high-quality online course. Its collection of marketing tools make it a sophisticated but easy to use platform, especially when it comes to automating your business.

We love the fact that it's packed with tons of support. There is documentation and a video for almost any task you need to complete, making the platform easier to use and all the more so intuitive. While we are more fans of drag-and-drop functionality when it comes to building web elements, we still think that Kajabi's design panel and preview window feature is ideal for anyone who isn’t a web developer by trade.

Kajabi’s dashboard also makes the process of managing your course and business easier. You have access to all aspects of your enterprise, from CRM contacts to marketing tools, and the ability to quickly produce new products and pipelines.

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KajabiRating

4.86。Kajabi确实是一个多合一的课程平台。它充满了简化构建和销售在线课程的复杂过程的功能。当人们喜欢在旅途中消费内容时，诸如移动应用程序之类的工具对于创建者和学生来说是一项巨大的胜利。

虽然贵一些，但值得每月费用。Kajabi将您所需的所有内容捆绑到设计精美的平台中，该平台不需要任何技术技能即可运行。虽然是一个直观的平台，但某些领域可能会使新创作者有些混乱。进行报价和产品之间的区别，以及它们如何与销售页面融合在一起。除了学习曲线，如果您正在寻找一个新的平台来托管您的课程，请尝试Kajabi。您将有14天的时间贯穿这篇Kajabi评论中涵盖的每个功能，这是足够的时间爱上平台。