HypeAuditor

Almost four years ago, Unilever’s then Chief Marketing Officer, Keith Weed, declared influencer marketing broken, and said he had some ideas on how to fix it. The biggest problem he identified, was fraud. He vowed not to work with influencers who buy followers. Obviously, in a market where the number of followers determines the value (at first glance), it’s no surprise that some companies question whether they should even engage with a particular influencer or not.

However, time has passed, and now a company doesn’t only need to know whether an influencer account is fraudulent or not, it has to take more steps when launching its influencer marketing plan. It has to carefully plan out its campaign, select the relevant influencer, build solid relationships, analyze their audience, and observe their engagement rate along with other essential metrics. Aside from studying influencers, a firm must conduct thorough research on influencer market trends and competitors. The list doesn’t end here, as there are many things a firm has to consider before deciding on the right influencer.

Similarly, HypeAuditor was pivoted from an IM marketplace to a fraud detection tool for social influencers on Instagram. And, as the global social influencer industry has changed and market demand has drastically evolved, so has the company. HypeAuditor has gone much further than just being a fraud detection tool from the past, becoming a full-cycle SaaS platform facilitating collaborations with influencers and assisting companies in obtaining more transparent金博宝188备用网址analytics. Its ever-growing AI-powered influencer database amasses 36+ million influencer profiles across five major social channels and continues to grow daily. A campaign management tool can launch the most enthusiastic social influencer campaigns with personalized messaging, automatic influencer affiliate marketing metrics, competitor analysis, and various integrations (Shopify included). HypeAuditor provides brands and agencies with a toolkit capable of implementing creative approaches and automating manual tasks while giving detailed reports on influencers, their account metrics, and target audience information.

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概括：

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Pricing

HypeAuditor is sold on a subscription basis. A free plan provides basic features, access to essential HypeAuditor data, and the “Influencer Discovery,” “广告系列管理,” and “Influencer Outreach” tools. A “Basic” subscription plan for $399 per month provides you with access to a range of premium features:

• 每月30个分析报告；
• Access to the Influencer Discovery tool with an influencer database of over 36 million Instagram, YouTube, TikTok, and Twitch accounts;
• 广告系列管理tools for influencer planning, managing, and monitoring campaigns;
• The Influencer Outreach tool allows you to converse quickly with influencers and build solid collaborations;
• Ability to create branded media plans for your influencer campaigns and share them with your clients;
• Ability to check existing audience overlap between multiple Instagram influencers;
• com Instagram帐户parison, where you can compare up to five influencers at a time;
• Custom subdomain for sharing reports with partners and clients.

On top of that, clients can purchase Pro Add-Ons in addition to the Basic Plan and obtain access to more reports and features:

• Pro filters in the Discovery tool;
• More analytical reports per month;
• Auto-tracking, post fraud analysis, and sentiment analysis in Campaign Management;
• 白标记的报告包括品牌或代理名称和徽标；
• The market analysis tool provides access to the hot trends of popular social media channels, competitor comparison and analysis, and Mention Analytics;
• Ability to export reports to PDF and CSV formats;
• Custom integrations with existing software tools via APIs.

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The Details

HypeAuditor职位本身作为一个一体化的平台form offering a concrete set of tools that significantly simplifies manual tasks and provides crucial data metrics for an influencer marketing campaign. Every feature that the developers add each month assists businesses in achieving the goals they have set and provides reports with the essential metrics. The platform opens up opportunities to analyze influencer profiles, dig deep into their target audience, and is generally on the lookout for data. For example, comparing the engagement rate and Audience Quality Score of content creators can serve as a deciding factor when building relationships.

影响者发现工具

HypeAuditor的主要功能之一是影响者发现工具。AI驱动的工具分析超过2,900万Instagram影响者，超过400万的YouTuber，超过500万的Tiktokers，近80万个Twitch流媒体以及每天更新的数据库中超过1000万Twitter影响者。在23个过滤器和无限关键字查询的帮助下，您可以在253个国家 /地区查找影响者。

Influencer Discovery’s uniqueness lies in its growth filter. It locates influencers whose growth rate for the past 7, 30, or 180 days has been between 10% and 100%. Chosen influencers may be transferred to Media Plans or Campaign Management. These tools help plan, manage, and track influencer campaigns.

在浏览每个影响者在影响者发现中的报告的同时，您可能会注意到每个影响者的内容均得到分数/评估。例如，参与率显示了与该影响者发布的内容有关的观众的百分比，包括喜欢和评论。当收到这样的解释时，您还被告知与其他类似帐户相比，该分数很棒。Then you’re shown real numbers detailing how much of it came from real people, bots, etc. You’ll be able to review the essential data of the influencer’s audience: location, gender, interests, authenticity, reachability, education level, etc. And you’ll also get an assessment of how many of them are “quality” followers, giving you a more accurate forecast of that influencer’s reach.

One of the more unique data points is “Audience Reachability.” It shows the number of followers that follow less than 1,500 other accounts. The more accounts an influencer follows, the less likely the target audience scrolls past the sponsored content in the Instagram feed, as it can get lost among thousands of other posts, which is why this audience is less reachable.

另一个值得一提的是品牌安全分析。该指标可帮助您找到适合放置赞助内容的有影响力帐户，并确保您的产品或服务不适合内容。分析表明了基于多个因素的安全内容。根据敏感和禁区主题研究有影响力的内容将表明它是否会对您的品牌形象造成损害。目前，有9种不同的负面内容标志来确定品牌的影响者内容的安全性。

Overall, there are 35 different metrics and scores, giving users a thorough understanding of who they’re dealing with. Yet, the first metric you start with is the Audience Quality Score (AQS). The Audience Quality Score is a compound metric based on a scale of 1 to 100 and measures the overall quality of an influencer. It is calculated based on several elements, including Engagement Rate, quality audience, follower and following growth patterns, and engagement authenticity. The higher the AQS, the better the quality of the given social influencer.

You can search for any Instagram account you want, and if it’s not already in the database, you can easily add it. After that, the tool will analyze the influencer’s information and eventually add them to the HypeAuditor database.

Branded Media Plans

Aside from searching the list of all influencers, you can also create branded media plans for campaigns on Instagram, YouTube, Twitter, or TikTok to share and demonstrate them to your prospective customers, colleagues, stakeholders, and management when preparing a successful business pitch. You can estimate how much the influencer campaign will cost by adding influencers to your campaign list. Campaign KPIs, like target audience percentage, engagement, CPE, EMV, and ROI will also be evaluated automatically.

广告系列管理工具

With the Campaign Management tool, you can create and manage the progress of influencer campaigns, monitor their performance, and observe overall execution. The main advantage of the tool is its engagement authenticity check for sponsored content. HypeAuditor analyzes engagement growth and potentially fraudulent activity for each piece of sponsored content and provides an assessment of the findings.

Another Campaign Management instrument worth mentioning is Influencer Outreach. Reach out to influencers straight from HypeAuditor. If you’ve ever wanted to reach out to multiple influencers with personalized messages and manage the entire list of potential candidates - all from one place - HypeAuditor provides such an opportunity. You can easily automate routine tasks, auto-populate email addresses, and focus on other important business tasks.

A great addition to Campaign Management that HypeAuditor released is the Shopify integration, allowing many businesses to connect their E-Commerce stores and observe the actual impact of their affiliate marketing plan. ROI, CPE, CPC, clicks, and sales of your store are automatically calculated right on the platform.

Influencer Comparison

Influencer Comparison is a feature that compares up to five influencers at a time and helps choose the most effective influencers for your marketing campaigns. Every entry will be supported by a detailed report on each influencer, allowing you to quickly review the most critical and essential metrics (mentioned in the Influencer Discovery tool) to choose the appropriate social influencer candidate.

Account Tracking

为了使对影响者的增长动态的丰富见解在将其进度与时间和市场竞争对手进行比较时，您可以使用帐户跟踪。它提供有关创作者增长，受众质量变化和参与率的背景信息。高过度的人也对用户监视自己的Instagram帐户也很有帮助，并且是监测社会存在整体健康状况的好方法。导航到仪表板的帐户跟踪部分，然后连接您的IG帐户以跟踪其性能。您还将收到每周的电子邮件更新，摘要您的活动。

Market Analysis

Let’s say you want to conduct market analysis or learn how other brands in your industry use influencer marketing. In that case, you can gain significant insight from HypeAuditor’s Market Analysis reports. This is a collection of tools that will help you to complete the picture of the influencer marketing landscape to accelerate your brand awareness, acquire new customers, enter new markets, and optimize ROI.

Industry Analysis

行业分析报告提供了智能的市场数据和行业洞察力，您可以用来了解特定国家和商业利基市场中有影响力的营销生态系统。金博宝188备用网址您可以轻松选择匹配行业并分析绩效指标，以衡量其他品牌的影响者营销活动的有效性。金博宝188备用网址其中包括影响者营销活动，参与率，主要市场参与者以及与之金博宝188备用网址合作的影响者的价值。比较不同的品牌，分析其竞选活动的有效性，并从其影响者的营销活动中发现表现最佳的业务。金博宝188备用网址

竞争对手分析与比较

The Competitor Analysis report allows users to explore different aspects of other brands’ influencer marketing campaigns, including their estimated campaign budget, target audience, and sponsored content. Various insights help you identify the most effective content featuring brand mentions and review a complete list of Instagram creators brands partner with. And if you need to compare multiple brands side by side, you can do it with the help of Competitor Comparison, which provides a report that compares up to five brands at a time.

观众重叠

市场分析部分的另一个功能是受众重叠，这有助于完善您即将到来的营销活动的影响者列表。该报告显示了多个Instagram创建者的受众之间的现有重叠。该工具使您可以构建一个完美的影响者列表，并防止潜在的混合目标细分市场，同时旨在使最高受众重叠以与几个接触点与同一关注者互动。同时，您可以检查您的品牌和竞争对手与有影响力者达到的独特和重复追随者的百分比。

内容分析

With in-depth Instagram Content Analysis, users can analyze how the sponsored content of their competitors performs on Instagram and identify the most compelling pieces of content that best resonate with audiences. And as a result, create a data-informed advertising message that works for your firm.

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Conclusion

HypeAuditor does have a few competitors. Yet, almost none provide a comprehensive and powerful full-cycle platform that operates with social influencers on five popular social media channels. Additionally, HypeAuditor focuses on how good the target audience of a particular influencer is. HypeAuditor is coming up with more answers than anyone else. The platform is very intuitive, you only need a few actions to understand how to manage and create campaigns and start collaborating with quality social influencers with an authentic audience.

HypeAuditor is constantly improving. It is adding ever-newer features to the list, improving existing functionality, changing layout design, etc. It’s a pretty new tool, so it’s safe to expect that these will become even more robust in the future. Initially, HypeAuditor was built for one thing - to determine audience quality. Now, it offers so much more than that, providing a space for all influencer marketers to excellently and confidently execute their job.