Video has long been touted as the marketing medium of the future, but the future is here. If you’re not using video as part of your marketing strategy, you’re going to be left behind. If you’re worried about getting started, no need. Even if you can’t afford to hire an in-house video production team, there are several highly-skilled companies that offer the video production services you need.
In this article, we’re going to cover the video production process and video production services you should look for when looking for a company to handle your video marketing. It’s time to join the60% of businesses已经使用视频营销和enjoying the ROI video marketing offers.
视频制作服务：您需要了解的有关创建视频内容的所有信息：
视频生产服务：生产过程
视频是一种强大的工具，可以通过它来传达您的故事，使观众以某种方式感受，思考和行为。做得好，无论您的业务或行业类型如何，视频都可能是最强的转化驱动力之一。
很好地进行视频营销需要什么？
Regardless of whether you have an in-house team or hire a video production company to handle your video marketing, there are three categories of video production services you’ll either need to do yourself or make sure the company you hire offers:
- 预生产
- 生产
- Post Production
预生产
预生产is the video production service that includes creative and planning. This includes video production services like:
- 评估视频的目标，target audience，交付方式和语气
- 制定预算
- Creative development and pitching
- Scriptwriting
- 故事板和概述
- 镜头列表（您想在视频中包含的场景）
- Location scouting (looking for places to record your video)
- Casting
- Permitting (getting the necessary permits from your municipality)
- 设备准备和租金（根据需要）
- Hiring subcontractors (as needed)
预生产是视频制作的第一部分。它发生在幕后，但它可能是创建视频最重要的部分，该视频可以实现您想要的目标。如果不在前端进行工作，您将永远无法达到最终的结果。在这里，您将创建一个可靠的基础来构建您的信息。它涉及两个截然不同的视频制作服务：创意和物流。
创造性的一面是创建和完善视频的概念，编写脚本，故事板，并确保您不仅完全理解要讲的故事，而且要了解观众对这个故事做什么。另一方面，物流是关于如何将想法转变为完成和精致视频的细节。
生产
The production part of video production is the actual video shoot. Here are a few of the video production services (and staffing considerations) that go into production:
- The制作人is involved in all phases of production from concept to completion. This includes coordination, supervision, and control of budget, talent, crafts, and more.
- The摄影总监（主相机操作员）works with a Director to execute their vision for the script. They oversee the Camera and Lighting Departments and create the visuals that讲故事.
- TheAssistant Camera Operator负责通过拍手板（平板）在视频和音频之间标记同步点，确保焦点设置正确，并更换电池和录制媒体。
- TheField Audio Engineermixes, reproduces, and manipulates sound and effects.
- The领班is the head of the lighting department. They’re responsible for the design of the lighting plan.
- The紧握为电影，商业或电视节目开发并建造场景。在支撑摄像机和照明设备的设备上工作。
- Makeup Artistsmust know and understand makeup and the techniques used to apply it to the face and neck. Body Makeup Artists apply makeup to various areas of the body and can alter the actor’s appearance.
- TheDrone Operatoroperates any drone cameras used for video production.
- The产品助理is responsible for communications between the various production departments and managing lockups.
- Specialty equipment might include high-def cameras, lighting, audio, and other equipment.
Post Production
拍摄视频后，后期制作开始。此阶段包括视频制作服务，例如：
邮政产品通常涵盖拍摄完成后发生的一切。
视频制作服务: Common Types of Video Content
There are hundreds of differentvideo types or formatsand there’s no guarantee that the video production company you hire offers the video production services you need for the video you want to create. Let’s take a closer look at the eight most common video production services you’ll find:
Event Video Services
Event videos range in time from 30 seconds to 3+ hours and can be a “recap” or event teaser video or a multi-camera production. This type of service is used for lectures, meetings, sports, weddings, performances, and other live events.
商业/广告视频服务
Commercials tend to be 30–90 seconds and can be scripted, docu-style, or animated. This type of service might includesponsored content, branded content, pre-roll， ETC。
Promotional Documentary Video Services
These videos range from 1–30 minutes and use interview-driven storytelling. Promotional videos, infomercials, and travel videos typically fall into this category.
Corporate Video Services
Corporate videos include everything from long training videos to brand culture videos to促销视频并且通常长1-60分钟。
房地产视频服务
Real estate videos are typically under 5 minutes and use tons of filming techniques like drones, sliders, timelapse, and more to create a mouthwatering video experience.
Educational Video Services
教育视频诸如解释视频，PSA，教程和操作视频之类的内容。它们可以是快速，30秒的视频或更长的视频，以获得更深入的主题。
Music Video Services
Music video servicesinclude exactly what you imagine (a musician lip-syncing to create a video for their music) but they can also be used by other clients when the video doesn’t need an audio story. Trailers and teaser videos may fall into this category.
社交媒体视频服务
Social media videostend to be 15–60 seconds and can include text, music, and narration. This type of video is used across社交媒体平台188滚球地址and does particularly well on Instagram, Facebook, TikTok, Instagram Reels, and mostTikTok alternatives.
视频制作服务：SEO
Did you know that video canincrease traffic从搜索引擎中高达157％？营销视频制作服务应与SEO最佳实践保持一致，以提高视频在有机搜索结果中的可见性。这是五个视频制作服务，这些服务都是为了优化您的视频内容以供搜索。
1.从强大的视频营销策略开始
Video is an important part of your business’s sales and marketing funnels as well as being a greatSEO strategy. When you’re building your video strategy, you’ll want to focus on working video into the rest of your marketing strategy to create a cohesive marketing plan. But how do you create a strongvideo marketing strategy? Here’s a five-step process that we like:
步骤1：为您的视频设定目标
首先概述您想通过视频完成的工作。这些目标应该与您的不同阶段相吻合marketing funnel(awareness, consideration, and decision).
步骤2：与您的目标受众交谈
Once you know what you hope to accomplish, you’ll want to get a specific audience in mind that you want to target with your video. At the end of this step, you should know who your product or service is for, what you want them to do after they view your video, and where you can find them.
步骤3：找到您想讲的故事
Every video should tell a complete story including a main character (your target audience), a conflict (your target audience’s pain point), the search for a solution to the conflict (your product or service), and a resolution (how your product or service makes things better).
Step 4: Stick to Your Timeline
为视频制作的每个部分以及涵盖所有其他时间表的整体时间表创建时间表。请记住，事情发生了。脚本或消息传递的更改，延迟获得审查和反馈以及实施任何更改的延迟可能会使您的时间表全力以赴。在创建时间表时要现实，并让自己额外的时间来帮助保持正轨。
Step 5: Stick to Your Budget
If you’recreating a high-quality video, the budget can quickly get out of hand—especially if you’re outsourcing your video production services. Whether or not you’re handling things in-house or not, though, you still need to set a budget.
When you start with a solidvideo marketing strategy, you’ll be in a much better position to create videos that rank well in search engine results.
2.优化视频标题
Creating and optimizing video titles may be included in marketing video productions services but if not, you’ll want to make sure that your video titles are fully optimized tohelp with SEO. Titles should include keywords related to your video’s content and grab the attention of viewers. While clickbait titles had brief popularity, viewers quickly became weary of titles that were designed simply for clicks. As such, your titles should be directly related to your video content and designed to draw attention while delivering once viewers click.
3. Include Video Transcripts
Video transcripts are a must for SEO. If your marketing video production services don’t offer video transcripts, you should absolutely write your own. And, really write them. Don’t simply rely on the auto-generated transcripts. You’ve seen them on YouTube, right? They’re not great.
为什么要打扰视频成绩单？对于初学者来说，它们使您的内容易于访问，将视频带给更多的受众。此外，它们使您的内容可通过搜索机器人删除，从本质上讲是可索引的页面内容。
4.优化您的网站
Optimizing your websitemay not seem to have much to do with video production services but trust us, it’s important. Adding video to a webpage can increase your rank in search engines, increase conversions, and more. Take a look at your highest-performing pages (the ones that get you the most conversions) and, if there isn’t video there already, ask your video production services company to create targeted, related videos for those pages. Video production services and website optimization work well together to get your content seen by more people.
5. Promote Your Video
你的视频搜索引擎优化策略将受益匪浅promotion. Every time your video is viewed or a user engages with your video, that content gets a bit of a signal boost that Google and other search engines use to determine where to rank your content. This creates an echo chamber of sorts in which your video gets engagement, Google and other search engines reward you for that engagement by increasing the ranking for your content, more people see your content as a result, which leads to more engagement. And so the cycle continues.
Video Production: Worth the Work
Video production services can easily pay for themselves over and over again since you can use a single video in several different ways. You can use the same video on your website, in your email marketing, on社交媒体, and just about anywhere else. Using your video in multiple places across your marketing efforts maximizes your investment in video production services and increases your ROI. Using the information and tips in this article, you have everything you need to create a ridiculously strong video marketing strategy, regardless of whether you bring your video production services in-house or outsource to an established video production company.
您的品牌有一个独特的故事，可以说明您与竞争对手区分开来，并建立强大的品牌标识。视频是您品牌分享该故事的最佳方法之一，同时还可以使您的网站上的访问者更长，保持关注并吸引他们参与。高质量的视频和强大的视频营销策略可以吸引新客户，并让现有客户回来更多。
