Within the span of a few decades, online shopping has become an integral part of consumer purchase behaviors, with more and more people becoming more comfortable with buying goods and booking services via digital channels.
In fact, it’s estimated that over 2 billion individuals worldwide are expected to do their shopping online. Consumers prefer online shopping because of the convenience and accessibility it offers. Some also prefer it because of the competitive pricesecommerce商人提供。亚马逊是领导者之一，这不足为奇ecommerce platforms在美国，41% of the US ecommerce market截至2021年10月。
亚马逊畅销书列表
In the US alone, it’s the most visited ecommerce website, with approximately 2.45 billion visits monthly.
该平台在全球拥有超过600万的卖家，150万of them counting as active sellers. It’s an immense marketplace that sells over 12 million products. If you include books, media, and services in the Amazon Marketplace, the ecommerce platform has more than350 million待售产品。
During the third quarter of 2021,Amazon’s net sales increased by 15%，将其总收入达到1108亿美元。在第四季度，估计销售将增长在1300亿至1400亿美元之间。所有这些数字的显着是第三方卖家sold 53% of paid units, generating more than $42 billion in revenue. Moreover, almost half of all sellers on the platform were able to generate significant revenue from sales, amounting to 81% to 100%.
The bottom line is, selling on Amazon can be profitable, especially if you’re looking to have a new revenue stream. However, while joining the Amazon Seller Central is relatively easy, finding products to sell on the platform can be especially tricky. Given the sheer volume of items being sold on the site and the number of Amazon sellers, it can be tough to find the right product niche that can turn a profit.
在亚马逊上销售的最佳产品是什么？您怎么知道产品是否有利可图？在您甚至开始在平台上销售之前，您需要考虑什么？本指南可以帮助您回答这些问题。
Your Guide to Knowing What to Sell on Amazon in 2021:
在亚马逊上销售之前，您需要了解的内容
亚马逊使新卖家更容易进入市场。但是，尽管很容易注册，但并不能保证成功。作为亚马逊卖家成功需要什么？您的业务类型可以在亚马逊上工作吗？在跳上潮流之前，您需要考虑一些事情：
There’s bound to be a lot of competition
拥有数百万个活跃的卖家，您将面临艰难的竞争，尤其是当您与广泛或受欢迎的类别合作时。您首先需要确定您的利基市场，并致力于建立品牌和在线形象。您希望您的业务脱颖而出并具有竞争优势。重要的是，您必须考虑降低并优化清单和产品，以便您能够在该利基市场中表现良好。
Listings don’t always translate to sales
While you’re free to create a listing for your products, doing this并不总是保证that your products will sell. To become a successful seller, you need to utilize Amazon’s seller tools, as well as third-party tools that can help you gather data, insights, run ads, and optimize your listings.
You need to determine what your business model will be
您要走哪条路线？您会成为经销商还是要销售专用标签产品？也许您想尝试下车？这些业务模型中的每一个在亚马逊上的工作方式不同。
有卖方费用
Yes, Amazon has seller fees, especially if you’ve signed up for亚马逊FBA。费用包括推荐费，履行费，库存费和退款管理费。
如何在亚马逊上找到可获利的产品
While you can sell almost anything on Amazon, not every product can be profitable. Try to find out which products are selling, why people are buying them, and how consumers are finding these items online, according toChris Dunne。
When joining the Amazon marketplace as a third-party seller, you need to market products that are profitable and have a steady demand, without drowning in categories that are already oversaturated.
Here are some tips on how you can start finding products that can turn a profit:
Do Your Research
Research can spell the difference between success and failure. Yes, “research” is a broad term, so let’s narrow it down by category.
Check the Amazon Best Sellers List
亚马逊的最佳畅销书列表是一个不错的起点。它具有基于销售的最受欢迎的产品，该列表每小时更新。它涵盖了从亚马逊设备和配件到视频游戏的所有部门，使您可以很好地了解每个类别下购买最多的产品。
进行关键字研究
Keyword research can help you determine which products consumers are looking for. You can use third-party tools such as Ahrefs or Jungle Scout. Alternatively, you can use the Amazon search bar for product keyword searches.
Look Out for Market Trends
Market trends give you a glimpse of product demand over a period of time. If you’re selling a niche or seasonal product, for example, you can use data from market trend reports to determine the best time to sell your product. You can also use this data to find out whether or not your product is in demand or can be sold throughout the year.
Find Your Niche
利基市场是指提供特定类型的产品或服务类型的专门细分市场或子类别。当涉及到亚马逊时，“减少”或能够以更少的竞争和表现良好的情况来识别更具体的利基市场可以帮助您获得良好的利润。
By having a niche, you’d have less competition and less barriers to entry. It’s worth noting that niching down may not work for everyone. Some sellers who are working in broad categories still manage to be successful.
避免与大品牌竞争
Going head-to-head against big brands isn’t exactly a good idea. This is because big brands already have several advantages, including having an established reputation among consumers, sizeable budgets, and powerful marketing campaigns.
这是尼希镇的起作用的地方。如果您想出售鞋子，与阿迪达斯或新余额竞争几乎是不可能的。例如，如果您有“女性骨科鞋”这样的利基市场，那么您的竞争可能会更少。
Leverage Product Reviews
产品评论可能是进一步了解特定产品的好资源。如果您看到很多评论，这可能表明该市场细分市场已饱和。太少了，这可能表明对产品的需求不足。但是，评论的缺乏并不意味着产品不好或需求。产品本身可能很棒，但尚未获得大量评论。
Think Carefully About Your Product’s Dimensions
Before deciding on a product to sell on Amazon, it’s important that you consider its dimensions and weight, as these can affect your storage, shipment, and their corresponding fees. If possible, try looking for products that are easy to ship and store if you’re trying to cut down on storage and shipping costs.
Another helpful tip is finding other products within your niche that have the potential to sell well, especially if you’re thinking of scaling up your business. If your first product is a success, what other products in the same niche can you sell next?
3Characteristics of a Good Product to Sell
根据Ankitha Nagaraj，要在亚马逊上取得成功，您需要三个关键因素：
The right product for your business or niche
The appropriate strategies to market this product
正确的动力，可以帮助您保持业务或绩效
Aside from these success factors, you also need to determine the characteristics of a product that you’re going to sell on Amazon. Knowing the characteristics of a good product to sell can help you narrow down your selection. Ideally, these products should be:
负担得起
Consider selling products that are affordable but can still be sold at a profit. Products that do well in sales typically have prices that range between $20 and $50. Keep in mind that you also have to factor in other costs such as Amazon seller fees and the cost of the product itself.
易于来源
找到一个产品很简单to source. Ideally, your product should be easy to manufacture or something that can be supplied quickly without compromising its quality.
常绿
虽然季节性产品仍然可能产生收入，但它们并非常绿。在研究产品时，您希望找到可以全年销售的东西，而不仅仅是在特殊场合。
20 Best Profitable Items to Sell on Amazon
亚马逊覆盖大量的产品类别。然而, some categories are more popular than others. In 2020, Home and Kitchen was ranked as the most popular category, with 40% of sellers having products listed under it. This is followed by:
运动和户外活动（21％）
玩具和游戏（19％）
Beauty and Personal Care (19%)
Health, Household, and Baby Care (18%)
厨房和用餐（16％）
Additionally, here are some popular and easy to sell items. Do note that given their popularity, you may have a lot of competition:
Books
Electronics accessories
婴儿物品
珠宝或配件
Exercise or athleisure clothing
资源：statista.com
如果您想进入亚马逊市场，这里有一些值得考虑的类别：
✅Arts and crafts materials
✅美容和个人护理产品
✅Cameras and photography equipment
✅炊具或烘焙软件
✅EBooks
✅美味佳肴
✅手工产品
✅Home entertainment
✅内政部家具
✅Kitchen storage products
✅笔记本电脑
✅行李
✅Office products
✅宠物用品
✅游泳衣
✅运动服装
✅体育器材
✅Tools
✅Video games
✅瑜伽垫
请注意，这些类别反映了2020年和2021年的购物趋势。这些都是广泛的类别，一些大品牌已经在其中一些中占主导地位。但是，这些市场中的项目仍然可以盈利，尤其是如果您进行研究并找到利基市场。
当我们讨论这个主题时，以下是您应该避免在亚马逊上出售的一些产品的列表。出售这些产品可能会导致您的销售特权暂停或终止。有关限制产品的完整列表，请单击这里：
❌酒精
❌动物或与动物有关的物品，例如皮毛或羽毛和宠物
❌Food and beverage
❌Lock picking and theft devices
❌召回产品
❌Surveillance equipment
Final Thoughts
亚马逊使卖家更容易获得市场。但是，作为卖方的成功需要大量工作，尤其是在研究方面。确定哪些产品是有利可图的，可以实际出售。还考虑诸如您拥有的竞争对手数量，对产品的需求和利基市场之类的因素。您还必须优化清单并应用最佳实践，例如提供准确的产品数据并定期检查订单和库存。
经常问的问题
亚马逊上最畅销的物品是什么？
Some of the best-selling items on Amazon include:
- Personal care items
- 游戏和难题
- 健身器材
- 宠物用品
- 书籍
- 电子产品
- 衣服
- Home and kitchen supplies or equipment
- Outdoor and camping products
- Gardening products
Is it possible to make a living from selling on Amazon?
Yes, it’s possible to make money on Amazon. Sellers can make anywhere from $1,000 to $250,000 per month. Profit margins for sellers can range from 1% to 5% and up to 51% to 100%.
在成为亚马逊卖家之前，我需要知道什么？
在成为亚马逊卖家之前，这里有一些要记住的事情：
1.确定您想成为哪种卖家。您想成为经销商还是投资人，还是想销售手工制作的产品？
2。Do your research when it comes to your potential profits. Yes, a product may rank number 1 on Amazon, but if plenty of other sellers are offering the same product, then you’d be up against a lot of competition.
3。Figure out where you’re going to source your products and your logistics.
4。Familiarize yourself with Amazon’s guidelines and policies. For example, violation of listing restrictions can result in cancellation of listings or suspension or removal of your listing privileges.
5. Have a solid business plan, which includes identifying your inventory and knowing how you’ll source it.
在亚马逊上出售和在eBay上出售之间有什么区别？
When it comes to returning products, Amazon makes it easy for shoppers to return items for a full refund with their A-Z Guarantee. Meanwhile, eBay’s return process can be a bit complicated, as sellers can check the “No Returns” box, preventing buyers from returning the products.
Another difference between the two is the range of fulfillment methods available. Amazon gives sellers two options: you can fulfill the orders yourself through their Fulfillment by Merchant or FBM program or you can let Amazon take care of your orders for you through their Fulfillment by Amazon or FBA program.
在卖方费用和您可以出售的产品类型方面，它们也有所不同。
Additionally, eBay also follows an auction model, making it ideal for sellers looking to market used items. Amazon is a retailer that also has a marketplace for its third-party sellers.
什么是亚马逊FBA？
亚马逊或亚马逊FBA的履行是一项计划，旨在帮助卖方处理订单履行，从存储到运输。它还涵盖客户服务和退货。
