如何跟踪Tiktok追随者的增长[免费追踪器]

来源：tiktok.com

TikTok uses its "For You" page as the heart of the platform. It is the equivalent of Instagram's Explore page, but unlike Instagram, TikTok makes the "For You" page the default page that everybody goes to when they open their app.

这相当一个根本性的区别。在Instagram (and indeed Facebook), each user faces a newsfeed of new posts, predominantly from the people they follow. On TikTok, users face a feed of posts made by strangers that TikTok believes will interest them. Sure, it's easy enough to switch to videos from people you're Following, but most people begin by watching the videos TikTok selects "For You." This gives an ideal opportunity for your videos to reach new people, who may, in turn, follow you.

Having your content appear on people's "For You" page means that TikTok recognizes the quality of your content, over all the other videos that people upload. This helps you gain recognition and have your videos viewed by a wider audience.

InHow to Feature on TikTok's "For You" Page, we covered how TikTok's algorithm works. The algorithm continually searches for new videos to share with viewers, rather than continuously recycling the videos of existing celebrities and influencers. This helps people to build an audience and gain fame. Any account, even a relatively new one, can create quality content and then have TikTok position it before a broad audience.

This tip applies to virtually every type of social media, particularly if you are a business using it for marketing purposes.

并非所有追随者对您都有同等的好处。即使您消除了明显的伪造和机器人关注者，这仍然适用。您首先需要问自己，为什么要使用tiktok？您真的想看谁并欣赏您的视频？

如果您是销售产品的企业，那么您的目标受众将是显而易见的 - 购买您的商品的人的类型。如果您只是一个普通人，那么答案就不太明确。在这种情况下，您可能会问自己，您最想影响谁？

尽管Tiktok的大部分用户都是Z代或千禧一代，但较老的用户也越来越多。如果您认为产品的利基用户足够花时间在Tiktok上，您甚至可以考虑建立婴儿潮一代或X一代的Tiktok受众。

We talked previously about the importance of having your videos appearing on people's "For You" feeds. However, as "For You" feeds are highly customized, depending on the demographics, interests, and TikTok behavior of each viewer, then you need to target specific people with your videos.

为此，您需要确保目标受众会喜欢您的内容。制作最吸引人的视频类型。请记住，Tiktok全都与用户体验有关。他们的用户没有在线观看您的视频，您会宣传您的产品。您仍然可以在不进行公然广告的情况下使您的产品非常清晰。

If you target teenage girls, for instance, think about the types of videos that most interest them. This might mean traditional TikTok lip-synch videos if that is what your target audience prefers. In some cases, you can feature your products in your videos. For example, if you sell makeup, you could share videos demonstrating how to apply it. But don't try and shoehorn your product where it is not appropriate.

Perhaps you sell car accessories to boy racers, and you target an audience of males in their late teens and early twenties. In that case, you could share videos featuring fast cars, showing your accessories in place if relevant.

Tiktok用户有时可能会变得善变。他们喜欢遵循最新趋势，然后丢弃他们觉得太长时间时尚的任何东西。

You will often see multiple variations on one type of video – where many TikTok users have created their take on the trend.

请记住，在大多数情况下，Tiktok用户并不在寻找您和您的视频。他们正在寻找遵循普遍趋势的有趣，令人兴奋的视频。如果您是一家企业（如果您只是个人），这为您提供了极好的机会，可以建立品牌知名度（甚至是您的个人品牌）。

One specific type of trend that you can use to gain TikTok followers is to use trending hashtags. These add to your discoverability on the platform. People who search for those popular hashtags might come across your video. If they like them, they may follow you, in the hope of seeing more similar-type content.

但是，与往常一样，请仔细考虑使用您使用的任何主题标签的适当性。有些是为特定用途而创建的，如果您滥用它们，则可能无法实现自己的目标。另外，请记住您的目标受众。并非所有的趋势主题标签都与之相关或感兴趣。

Tiktok还具有一些主题标签，可以帮助您在包括#FYP和#Foryou在内的人们的“ For You”页面上获得职位。当然，您将与使用这些流行主题标签的其他所有人竞争，因此视频的质量仍然至关重要。

We can't emphasize enough the need to post quality videos on TikTok. Sure, this doesn't mean that you employ a professional camera crew to make your clips; most successful TikTok videos are filmed using a smartphone. But it does mean that you plan your videos, film in high definition (everyday phones can do this now) and follow basic filming techniques.

虽然遵循当前的Tiktok趋势是可以的，但您的视频也必须包括一些原始想法。确实，第一步是计划您的视频。人们常常在没有任何计划的情况下就脉动制作tiktok视频。Tiktok视频很短，因此您不能包括任何浪费的镜头。进行每个第二个计数。

Think about the lighting for your videos. If you must film at night, consider adding extra lighting. If you're shooting indoors, take advantage of any natural light without whiting-out or glaring the screen.

购买三脚架以保持相机稳定。这些不一定是您必须从地点倾斜的专业质量巨头。您可以轻松，便宜地购买适合与智能手机一起使用的小型三脚架。

Music plays an essential role in TikTok, and the app has rights clearances making most music clips legally usable on the platform. Use music judiciously, so it fits in with your video content.

TikTok offers many filters, transitions, and effects. Use these with care. They can really add to a video, but use too many, and they can overwhelm the onscreen action.

Also, remember that your followers will expect regular content. And the more videos you make, the more chances you have of them appearing in "For You" feeds, being liked, and resulting in more followers.

As well as posting videos regularly, you should post them when your target audience is most likely to be online. TikTok experiments by sharing your videos on a small number of "For You" pages to begin with, and if they appear popular, TikTok shares your videos with a broader audience. If you post at the wrong times, your preferred audience may not be online at that time, and fewer early viewers show interest in your videos. As a result of this, TikTok might stop adding your videos to additional people's "For You" pages.

Over time, you should be able to see from your analytics the times of day when people are most interested in your videos. You can then use one of the social media management apps that recognizes TikTok to schedule your future videos at the optimal times.

TikTok users love variety. One way you can do this is to collaborate with other TikTok creators. This means that you can create videos with double the value – two TikTok personalities in a single video. This gives you access to your collaborator's audience (and them to yours).

We have previously written on如何找到Tiktok影响者，以及Top Platforms for Finding Influencers on TikTok.

Finally, we emphasize the most important rule of social media. You must be social. You can't look at TikTok as a broadcast mechanism. It isn't one-way like television. We talked above about how you want an engaged audience. For that to occur, however, you also must engage with them actively.

If you want to increase your followers, you need to spend time communicating with other TikTok users. This means watching videos that interest you that you find in your "For You" screen, following those creators you particularly enjoy. In many ways, you need to model the behavior you are looking for in your target audience. Watch videos, like them, share them on your other social sites, and write engaging, informative comments. Keep a close eye on the comment streams on your videos and ensure that you are part of the conversation.