Creating a Print-On-Demand T-Shirt Business in Under 10 Steps

If you’ve always wanted to enter the fashion industry, selling T-shirts is a good place to start. It might not sound that extravagant, but the industry shows a lot of potential. According to data shared by Grand View Research, the custom printing T-shirt market was valued at nearly$4 billionin 2020 and is set to grow at a compound annual growth rate of almost 10% in the next seven years.

Whether you want to wear it for branding purposes or to communicate individual interests, it’s the versatility of this wardrobe staple that makes it so easy to sell online. Consumers love customization. And with print-on-demand services, you can offer them a range of designs that they actually want. From identifying the ideal customer to selecting a marketing strategy, here’s how you can launch a successful T-shirt business in nine easy steps. We’ve also included a few of our favorite print-on-demand services that you can check out.


Creating an Online T-shirt Business with Print-on-demand in Under 10 Steps:


What’s Print-on-demand?

In short, print-on-demand is a type ofdropshipping. This way, you can create and sell unique T-shirt designs without having to worry about fulfillment, shipping, or inventory. After a customer has placed an order for one of your tees, the print-on-demand service will print the T-shirt and ship it directly to the customer. Not only does this cut down on the workload, but it also allows you to start an online store without a huge upfront investment.


9个步骤开始在线T恤Buiness

1.选择一个市场

One of the fundamental rules of selling products online is that you need to have a niche. While T-shirts are an essential item for any wardrobe, not everyone will necessarily want to buy your T-shirts. So, to ensure that you attract the right crowd for your designs, start by identifying your ideal target audience.

The trick is not to make it too general. What are you passionate about? What are your personal interests? You can use your passions and interests as a starting point.

Alternatively, you can look at what’s currently trending. You can, for example, use Google Trends to identify the most popular search terms and use this info to identify a niche.

Source:teespring.com


2.了解您的利基和竞争

Once you’ve identified your niche, you need to get to know your target audience. What do they like to post online? Which type of content attracts better engagement? This information can help you to come up with possible T-shirt designs.

Not only should you get to know your niche better, but you should also vet your competition. What are they doing that seems to get results? Are they perhaps missing a section of your niche that you can make your focus?


3.建造您的电子商务商店

It’s very tempting to create your online store first, but the groundwork that you’ve done in the previous steps is crucial to help you set up your print-on-demand business for success from the get-go.

有很多eCommerce platforms像Shopify和BigCommerce一样,您可以查看以创建您的在线商店,并且许多按需打印服务都可以与这些平台直接集成。188滚球地址因此,在确定平台和按需打印服务时,您需要仔细检查这两个集成。这样,您将准备好更快地处理订单。选择一个与Instagram,Facebook甚至亚马逊等其他销售平台集成的平台也是一个好主意。188滚球地址

In addition to integrations, you’ll also want to check out the design capabilities of the platform. You’ll want to select one that offers enough customization so that you can create an online store that reflects your brand. A good platform will offer several templates that are easy to customize to match your branding.

然而,即使你的网站设计得非常漂亮ned but fails in the user-friendly department, most of your efforts will be in vain. Considering that mobile shopping accounts for most online sales nowadays, you’ll need to ensure that whichever template you pick is optimized for mobile.


4.与按需打印服务集成

Once you’ve created your website, you can now connect your online store to the print-on-demand service of your choice. This way, you’ll be able to sell your T-shirts from your own website.

Not only do print-on-demand services require little startup cost, but most also offer mockup generators so that you can see what your design will look like on the T-shirt and what the final product will look like on a model. This is a very useful feature as you can use these images as product images on your actual website too.


5.设计(再次)

与网站的方式,您可以最后年代tart with the other part that you need to design – your actual custom tees. To grab the attention of your target audience, your designs need to be original, yet simple. You can, for example, include slogans, illustrations, or a message. These are all examples of popular T-shirt designs.

根据自己的艺术能力,您可以勾勒出想法或雇用专业图形设计师的帮助。无论哪种方式,最好通过手绘设计开始该过程,然后从那里进行。实际上,根据您想要的样式,您可能会将手绘设计变成可以进行一些调整的向量。

The print-on-demand service that you’ve selected will have its own requirements. So, just make sure that whatever you design will meet these guidelines.


6. Check the quality

As you’ll be selling your T-shirts online, you’ll want to make sure that the quality of your products meet your audience’s expectations. This will be a real deal-breaker for the success of your venture.

Sure, you can opt for lower quality material to boost your profit margins. Though, this will only hurt your brand in the long run. Plus, considering that returning customers can be the lifeblood of eCommerce businesses, you’ll want to do everything in your power to ensure that customers return to your store again and again and again.

So, it’s important that you order a couple of samples before you start selling your T-shirts to the world. You’ll want to look at the quality of the material as well as the sizing and how it fits. No one likes having to buy an extra large when they’re really just a medium.

You’ll also want to check what the T-shirt looks like after washing it. Does the color fade easily just after one wash? Worse yet, did it perhaps shrink?

还要查看实际的印刷品。您不希望您的设计显示破裂的迹象。绝对不是老式外观的类型,它会给您带来良好的评论和回报客户。

Nowadays, sustainability is also key for consumers and it will start to play an even bigger factor in the future. Online surveys have found that not only will customers change brands to reduce their environmental footprint, but many are also willing to pay more for brands that do their bit for the planet.

So, while T-shirts made from more eco-friendly materials, such as organic cotton, might cost more, it can end up being profitable. Not only can you use it as a unique selling proposition, but you can rest assured knowing that you’re part of the solution.


7. Create a few mockups and get feedback

现在是时候看看您的设计及其“空白画布”如何融合在一起了。此步骤不仅对您很重要,而且对您的目标受众来说,最终希望看到最终设计的外观。

As mentioned earlier, many print-on-demand services have a mockup generator. You can use this feature to create product images that you can share on social media platforms like Facebook and Instagram to get feedback from your followers. You can also share it in Facebook groups to find out what your target audience thinks before you continue full steam ahead. This is one of the major perks of going the print-on-demand route as you can get affirmation of the work that you’ve put in thus far without necessarily having to spend a small fortune on printing stock that simply doesn't sell.

When sharing your mockups with your followers and target audience, it’s also a good idea to include a product description. You’ll have to write these sooner than later and it can be a great way to get the word out about your designs and brand quite literally.


8.决定价格

平均而言,定制T恤的价格在15美元至30美元之间。对于更独特的东西,例如限量版T恤设计或总体质量更好的产品,您可以要求多达40美元。

不过,您首先要在决定收取平均要价率之前就需要计算成本。考虑到所有因素,这个利基市场中的大多数企业都试图产生或多或少的每项利润50%。您经营与按需打印的在线业务时将要有的典型费用包括:

  • 网站托管
  • Domain
  • Graphic design fees
  • Print-on-demand fees
  • Marketing

You’ll also need to complete some market research when deciding on your selling price. What are competitors asking for similar designs?

定价过低的风险是,如果您不设法出售大量T恤,那么产生不错的利润将更具挑战性。话虽这么说,如果做得正确,它可以对您的收费略低于竞争对手。这种定价策略可以帮助您引起新客户的注意,并将自己与类似品牌区分开来。


9.推销您的品牌及其产品

Even the best designs won’t sell themselves. You’ll need to create a memorable brand and spread the word about your designs on social media.

最有效的之一电子商务营销策略for selling T-shirts online is to use influencer marketing. Micro-influencers can generate better conversions as their followers are usually more engaged. So, even if the influencer has only a few hundred followers, they can still create enough exposure. When going this route, you can, for example, offer these influencers free T-shirts in exchange for sharing content in which they wear your creations.

In addition to working with influencers, you can also use SEO tools. By including relevant keywords in your product descriptions, it can help potential customers to find your website easier.

话虽如此,您不应该仅依靠自己的网站。社交媒体几乎是一切都发生的地方,包括销售。因此,您还需要确保您的设计在目标受众经常出现的所有社交媒体渠道上可见。


Top Print-on-demand Services

Sellfy

With Sellfy, you can sell physical products, like T-shirts and other apparel, as well as digital products. It will automatically print any incoming T-shirt orders and ship it to your customers.

It offers a lot more than merely print-on-demand services. One of its useful features if you’re just starting out is that it offers different marketing tools. You can, for example, use its platform to create discount codes, upsell at checkout to make more money, and integrate with Facebook.

All in all, the platform is easy to use. From customizing your storefront to getting paid via your preferred payment processor, there’s no need for any coding skills. Another major perk is that it doesn’t charge any transaction fees. From as little as $29 per month (or $19 if you choose to get billed annually), you can start to sell your designs.


电子股

Founded in 2017, Spreadshop is still relatively new. However, its print-on-demand service is powered by Spreadshirt that has been doing demand custom printing for nearly two decades.

的帮助下Spreadshop、企业家和creators can start their own fully individualized online store to start selling clothing and other merch. The platform will give you suggested retail prices, but you still remain in control of your final price.

One of the attractive features of Spreadshop is that if you increase your volume, you can get the item for a lower base price. It offers a performance bonus automatically to shop owners who sell more than 50 items per month. According to its website, its shop owners sell over 120 T-shirts on average per month. So, the chances are very good that you'll qualify for this reduced pricing.

Unlike other platforms, it also offers affordable design services as an add-on. So, if you don’t feel confident in your own artistic abilities, but don’t necessarily want to find your own graphic designer, you can let Spreadshop add the missing touches to your designs.

Overall, the interface is great. Not only is it more intuitive than many, but it’s also more efficient. The best part – it’s completely free. No subscription charges whatsoever.


Teespring

If marketing is not your strong suit or passion, Teespring offers a variety of free built-in marketing tools to help you scale your business. For starters, you’ll get access to its boosted network. Behind the scenes, it integrates with seven different online marketplaces to offer its users multiple sales channels. In other words, your T-shirts will pop up on a marketplace like Amazon without you having to worry about more work. In addition, it also offers retargeting as well to remind a potential customer about your products again if they don’t buy it immediately after seeing it the first time.

While it’s great for marketing, it doesn’t offer the best customization. It’s more about selling products than offering a customer experience.

但是,它缺乏自定义,弥补了运输选择。Teespring的另一个值得注意的功能是,它提供了当天的打印和为期两天的运输选项。

So, if you want to focus more on your products than creating a full-scale online retail store, Teespring can help you to spring into action. Just like Spreadshop, it’s free for creators to use. As its fee is included in the base cost of the product, you simply set your selling price and keep all of the profit.


Wrapping Things Up

For a long time, YouTubers and other celebrities have been selling their own merch online. Now, with the availability of print-on-demand services and its ease of use, basically anyone can sell custom clothing online.

尤其是T恤可能是一个不错的起点。T恤行业正在蓬勃发展,并且有充分的理由。有了巧妙的口号或创意信息,这个适中的项目可以做出其他类型的时尚陈述。

经常问的问题

Is print-on-demand a good model to use?

按需打印可能是赚钱并赚取利润的好方法。由于一旦通过在线商店订购了产品,因此您不会触摸它,因此入门很简单。另外,由于您不必购买库存,因此您的启动成本和间接费用也将较低。考虑到所有因素,与其他模型相反,风险较小。您可以投资更多的设计,而无需在以后发现这些物品不出售的风险。

是否有免费打印服务?

Yes, you can, for example, check out Teespring and Spreadshop. With both these services, you can create an account, upload designs and begin to sell without taking any financial risk. They make money by keeping a portion (instead of a percentage) of the total sale price. It charges a fixed fee per item and then users can set whichever price they want to charge for the item.

Is Teespring good?

Teespring offers a big selection of products to sell, but one con is that it offers limited styling of text on products. Its storefronts also don’t offer a lot of customization. You can use it to sell products, but it’s not enough to create a memorable customer experience. That being said, its perks outweigh these drawbacks. It offers same-day printing and two-day shipping options which are major advantages. What’s more, without having to opt-in, it will integrate with seven different online marketplaces.

What are some of the most profitable eCommerce business ideas?

在线销售时尚商品是最有利可图的电子商务业务理念之一。实际上,尤其是T恤是Shopify和按需打印的生活方式服装最流行的商业思想之一,是电子商务最佳的利基市场思想之一。

您可以通过出售在线定制T恤赚钱吗?

根据Grand View Research收集的数据,定制印刷T恤市场在2020年的价值近40亿美元。此外,它的增长率将在未来七年中以几乎10%的复合年增长率增长。平均而言,定制T恤可以出售约15美元至40美元的任何东西。另外,如果您使用按需打印服务,您的启动成本较低,风险较小。

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