Patreon是使您的YouTube频道，播客，博客内容和任何数量的事物获利的绝妙方法。使用Patreon，您可以为支持者（顾客）提供独家价值，以换取每月付款。但是，为了让支持者为支持您的月份提供支持，您需要为他们提供一些激励措施。如果您刚开始，您可能对提供什么有任何想法。从不畏惧！在本指南中，我们将分享创作者可以为Patreon提供的七个最佳好处，以使您的观众参与，兴奋和准备支持您。在我们深入研究最佳好处列表之前，Addons Creators可以为顾客提供，让我们谈谈提示。
大多数顾客将出于一个或多个原因支持您：
- 访问您
- 获取数字或实体优惠
- 与您和其他顾客互动
- 认出
基于此，很容易看出，表现最好的顾客福利类型是早期访问，大喊，独家内容和物理报价。在计划会员层以及将要提供的相关利益时，请确保您使顾客感到特别。他们应该可以访问独家内容，大喊大叫以表彰他们的支持，并获得短期和长期福利。
We'll talk more about patron benefit best practices later in this guide. For now, let's get into our list so you can start building out membership tiers with benefits that are going to engage and delight your patrons.
7个最佳好处创作者可以在Patreon上提供:
7 Best Benefits All Creators Can Offer on Patreon
这是您可以在Patreon上向支持者提供的七个最受欢迎的好处。如果您还没有注册Patreon或不确定是什么，请查看我们的Patreon评论看看它是否适合您的品牌。
1.早期访问
As of 2018, 37% of creators were using Patreon's Early Access feature to give patrons access to content before the content became available to the masses (Patreon). Your patrons support you because they're interested in the content that you provide and likely to be eagerly awaiting your next content drop. Early access gives your fans the chance to be part of a small, selective group of people who can benefit from your content and put it to use before everyone can.
2. Exclusive Content
Even better than early access to content is exclusive access to content. This might include:
- 访问内容库的内容库
- 访问封闭式视频课程
- 独家视频，例如Deep-Dive和编辑的剪辑
- 新内容，迷你系列和其他细分
- Livestreaming
- 与您的业务相关的补充材料（音乐表，刷子包，模板等）
3.商品
Patreon使创作者真的很容易地添加商品会员层。它带有所有Patreon Premium计划，可作为Patreon Pro计划的附加计划，每月额外支付3％的费用。这是一个受欢迎的选择，有15％的创作者选择向顾客发送身体上的好处。
Merch can include just about anything, from stickers to pins to clothing. The important thing is that it's something your supporters will love and it's branded. If you're not able to send your supporters something for nothing, you can also give them exclusive discount codes to buy merch from you.
Most Patreon creators use one of three frameworks for offering merch to their patrons:
One-Time Merch
This type of delivery is generally available to new patrons upon signup and can be very useful in driving new patrons to support you. You can set this up however you want. Some creators will send something small (like stickers) to every single supporter while others will choose to send something larger (like a coffee mug or a t-shirt) to only those patrons who sign up for a specific membership tier.
Time-Based or Anniversary Merch
This delivery is dependent on a specific amount of time passing before a patron is eligible to receive merch from you. You could send a nice anniversary gift to patrons who have been with you for a year, for example. Or, maybe send a smaller item to patrons who have supported you for a shorter amount of time.
经常性商品
借助经常性商品，您的顾客将定期收到商品。如果您是漫画创作者，您可能会选择发送一本季度漫画书，例如，该漫画仅适用于特定级别的支持者。一些创作者可能会发送一捆模板或可打印物。
需要帮助弄清楚提供什么商品？这很棒商品想法让你开始。
4.民意调查
尽管您的支持者喜欢从您那里得到东西，但他们也喜欢与您分享意见。您可以作为创造者作为创造者提供支持者的支持者的最佳好处之一就是分享想法的能力。作为创造者，这也对您也很有益。当您让顾客可以通过民意调查，反馈和投票分享他们的观点时，您将能够创建更好的内容，您的关注者将享受更多的内容。您甚至可以从中得到一些新想法。当您接受他们的想法或建议并与他们一起奔跑时，您的顾客将很高兴看到它。
5. Shoutouts & Fan Participation
Imagine being in the front row at your favorite band's concert. They just finished playing your anthem, the song that brought you to the band, that song that has really made a difference in your life. As the singer's making their way over to grab a drink, you make eye contact. They wink. Maybe give you a high five. Whatever it is, they see you there. They see you and they acknowledge it.
激动，对吧？
Fan recognition goes a really long way toward keeping your supporters engaged and excited about your brand. They want to feel like they're part of things, like they matter to you. Giving them a shoutout is a really easy way to make that happen.
There are several播客使用风扇识别作为某些m的好处吗embership tiers, giving patrons a mention either on the podcast or in the notes. SomeInstagraminfluencers做同样的事。您可以真正创造自己的创造力（例如，在一定层面上创建一个简单的顾客图纸）或简单（快速提及他们的名字）。
您可以通过粉丝参与来提高赌注，将最高水平支持您的人带入您的演出或表演中。这可能意味着邀请他们加入您的现场直播，或者像某些乐队所做的那样，让他们在您的一个音乐视频中露面。
由于粉丝参与的参与度更高，因此您可能需要限制您为最高支持者打开的插槽数量。
6.问答和创建者访问
As we mentioned earlier when talking about polls and voting, supporters love knowing that they can get access to the people they're supporting. Question and Answer sessions are a great, low-risk way to make that happen. And, there are tons of ways to make this happen. You can answer every question or choose to answer just the ones you want. You can do it via live stream, record your answers and publish the video, even host AMA ("ask me anything") events on platforms like Reddit or Discord. Discord even offers aPatreon整合to make offering this benefit even easier.
为您提供顾客访问的另一种方法是，为您提供某些会员级别的访问权限的好处是直接回答问题或聊天。188滚球地址也许您甚至想提供更多个性化的好处，例如一对一的会议，仅顾客活动，仅顾客的WhatsApp或个人信息和视频。
幕后内容是使您的支持者获得您的生活，生活（在您的舒适水平）和创作过程的好方法。这可能很简单，就像共享粗糙的草稿，您使用的工具，对您如何在工作之外的方式进行洞察力等等。您的顾客支持您，因为他们喜欢您生产的内容。分享有关您的生活和工作的更多细节，使他们觉得自己是您生活中更大的一部分，并鼓励他们坚持下去。
7. Community
除了创造者的访问外，支持者还喜欢成为一个支持该创造者的社区的一员。有几种简单的方法可以为顾客提供诸如Discord之类的平台，甚至只是在Patreon帖子上的评论中。188滚球地址为社区提供一个空间，使您的支持者有机会在他们之间谈论您的工作，使他们与您的品牌互动，并为您提供一种轻松的方式参加。
顾客福利的最佳实践
尽管我们分享了七个最佳好处，并且附加组的创作者可以为他们的顾客提供，但您可以提供的东西没有限制。您可能会提供任何数字或福利组合，以使支持者对您的品牌保持兴奋和兴奋。当然，有一些顾客福利的最佳实践，这将使您的顾客变得更加有趣和令人兴奋。
保留独家
Exclusivity in exchange for membership helps patrons understand the value of what you're offering. By supporting you, they're getting access to special content like videos, sketches, rough drafts, and more, that other people don't get to see.
Recognize Your Patrons
As we mentioned, your supporters want to know that you see them and know that they're there, supporting you. How can you include them in your process? What can you do to let them know that you value their support? And how can you share that information so they get some attention for it?
个性化您的会员级名称
个性化您的会员层是一种非常简单的方法，可以让您的支持者知道您正在关注。开始建立一种社区感，为每个会员层提供创意名称，对您的品牌有意义。
提供短期和长期利益的混合
虽然重要的是要提供一些时间敏感或即时的满足感，但也必须记住，您希望您的顾客坚持长时间。花点时间计划您可以提供的收益超出会员资格驱动力。
在广泛吸引力下选择福利
您决定提供的好处应具有广泛的吸引力。但这可能并不意味着您认为这意味着什么。我们只是说，您为支持者提供的好处应该是您的支持者会喜欢的东西。
您将使用什么好处和附加组件？
从我们的最佳利益创建者可以提供的Patreon上可以看到的正如您可以看到的那样，您有无数的选择可以激励订阅并保持顾客与您的品牌互动。您不需要提供我们列出的所有好处，而仅带有几个好处，这对您的大多数追随者来说都是令人兴奋的。从那里，您可以决定要从我们的列表中添加什么或询问支持者他们想看到什么！
Once you have your initial benefits selected, make sure you price them in a way that both makes sense for your business and makes them appealing to your audience. If you're offering a set of stickers to supporters at the $50/month level, you're probably not going to get many takers. On the other side of things, if you're giving a t-shirt to patrons who are just giving you $1/month, you're not going to make enough tofund your brand with Patreon。
而且，请记住，您不必设置会员层和福利，也永远不会改变它们。您可以测试定价和收益，以建立最强大的产品，从而为您提供所需的资金并保持粉丝的狂欢。
