如何通过电子邮件营销与影响者合作

As influencers are becoming more popular, brands are looking for new ways to work with them in digital marketing channels other than social media. In this article, we will look at one of those channels - email marketing. This guide will cover how to work with influencers through email marketing.

但这不是全部。我们还将看到有关影响者营销，影响者的类型，运行有影响力的营销活动的好处以及如何为金博宝188备用网址您的品牌找到合适的影响者的简要说明。

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如何通过电子邮件营销与影响者合作:

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什么是影响者营销金博宝188备用网址？

金博宝188备用网址是品牌通过与在线影响者合作来销售其产品和服务的策略。这些影响者可以在社交媒体或网络上是受欢迎的人。他们通常会有众多互动的听众来信任他们。

What makes influencers different from viral celebrities is that they have intentionally spent time growing an online audience and building a brand. They have credibility within their industry that businesses looking to boost awareness and drive sales can tap into.

与影响者合作is one of the most effective marketing strategies for many brands. Here are some stats to prove this:

74％of marketers rate the quality of customers and traffic from influencer marketing as better than other marketing sources.

Influencer Marketing provides a5X or better ROI

42％of consumers depend on influencer recommendations before making purchase decisions and consumers are more likely to purchase if they trust the influencer.

These are just some of the stats that show the effectiveness of influencer marketing. Next, let's see its benefits.

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影响者营销对您的营销活动金博宝188备用网址的好处

1. Builds Trust and Authority

When a social media influencer, industry expert, or celebrity associates with a brand or shares content about that brand’s products, it provides credibility to the business they are promoting. The reason behind this is simple. If a brand can get a popular and authoritative person to work with them, it gives consumers the perception that the business is trustworthy and an industry leader.

2.提高品牌知名度

有影响力的人可以帮助品牌显著增加their brand reach because these influencers often have thousands, and even millions, of loyal followers that regularly engage with their content. By partnering with influencers, more people will learn about your brand and what you have to offer.

3. Effectively Reach Your Target Audience

With influencer marketing, brands can easily reach out to their target audience because influencers already have the attention of the individuals that brand wants to sell to. The key is to work with relevant influencers for your industry or niche. The next step after this will be to create the right marketing messages and influencer content that will drive customers to take the desired action.

4.驱动购买决定

消费者一直在寻求影响者有关购买哪些产品和服务的建议。因此，与您的品牌相关影响者合作可以帮助推动销售。在2016年的一项研究中40％的参与者说,他们购买后er seeing a social media influencer use the product. If one of the objectives of your marketing campaigns is to increase sales, influencer marketing can help reach your goal.

5. Gain Access to Gen Z and Millennial Consumers

Gen Z and millennials make a huge percentage of the market buying power. In 2020, Gen Z accounted for 40% of all customers in the market. While millennials were worth2020年约有1.24万亿美元. Brands that want to see significant growth will have to develop strategies to reach this audience. And this is where influencer marketing comes into play. Research from Kantar shows thatZ Gen人口的44％has made a purchase decision based on the recommendation of a social media influencer. Both millennials and Gen Z trust influencers because they perceive them as real and authentic.

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Different Types of Influencers with Examples

您的预算和竞选目标将确定您将使用的影响者的类型。因此，让我们将影响者分为四种类型。

1. Mega Influencers

这些人在社交媒体上有数百万追随者。它们通常比有影响力的更为著名。他们不一定是特定行业中的专家，只是非常受欢迎，只能在一篇文章中为品牌提供很多覆盖范围。他们也非常昂贵。（查出how much influencers cost in 2021)

An example of a mega influencer is Kylie Jenner. With over 233 million followers on Instagram, she is rumoured to charge up to $1 million per sponsored post.

While a million dollars is a lot, mega influencers will argue that they are worth the cost since one post from them can put your brand in front of tens of millions of potential customers.

Kylie (@kyliejenner)

当您想在尽可能多的人面前获得产品或服务时，巨型影响者最适合宣传运动

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2. Macro Influencers

Macro influencers usually rise to influencer status through web-based activities like blogging or podcasting; as opposed to celebrities that make up the mega influencers category. Mega influencers are actors, singers, TV stars, and footballers. Their followers are made up of a diverse audience with interest in different topics. Mega influencers aren't necessarily subject matter experts unlike macro influencers that are often thought leaders and authority figures in their industry. Macro influencers can be popular bloggers, podcasters, vloggers, and social media stars. Their audience size is usually between 100,000 and a few million followers.

宏观影响者的一个很好的例子是营销人员和博客作者尼尔·帕特尔（Neil Patel）。尼尔（Neil）成为世界上顶级数字营销商之一，他的名字就取名了。他经营着一个受欢迎的营销博客和播客节目，在那里他教育观众。

Neil Patel (@neilpatel)

Macro influencers are best when you want to target a specific audience. They have a sizable following to help you increase brand awareness and reach. They are also significantly cheaper to work with than mega influencers.

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3.微影响者

微影响者的观众在10,000至100,000名关注者之间。他们通常还坚持一个主题，并在该领域建立思想领导力。因此，微影响者在驱动行动和帮助您的业务营销活动目标方面更有效。

A good example of a micro-influencer is Miette Dierckx. She is a food and travel influencer with just over 35k Instagram followers. Coca-cola worked with Dierckx and11 other Belgian influencers促进其原始的可乐饮料。

miette dierckx（@miettedierckx）

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4. Loyalists

这些是您品牌的客户，追随者和粉丝。他们是最重要的影响者。忠诚主义者宣传您的品牌，而无需您要求或付款。他们对您的产品或服务感到满意，并准备好抓住任何机会向他们的朋友和家人介绍您的品牌。没有什么比真正的推荐更具说服力了。它比广告更有效。这就是为什么影响者营销如金博宝188备用网址此流行的原因。但是，当您的客户推广您的品牌时，您的信誉就会得到扩大。

这是在Facebook上发布的积极客户证明的一个例子。

查看本文以查看基于利基市场的影响者类型.

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关于如何与有影响力的人合作的最佳实践

如何在其他渠道上放大影响者的电子邮件营销活动

为了从影响者电子邮件营销活动中产生更多的ROI，您可以通过其他数字渠道共享电子邮件内容。看到内容的人越多，您可以产生的意识和销售量就越多。以下是这样做的方法：

Include Share Buttons in Your Email

This is a simple but effective way to将社交媒体集成到您的电子邮件营销中. At the bottom of your email, include share buttons of the social media platforms where your target audience spends most of their time.小费：为了确保读者在社交媒体上共享，请在“共享”按钮旁边添加一个提示，要求他们这样做。

Turn the Email Message into Other Forms of Content

Not all of your target audience will be on your email list. So instead you can reach out to them through other digital channels like blogs and podcasts. Collaborate with the influencers to create alternative forms of content. For example, you can create interview-style content just for podcasts.

如果您与有影响力的人进行产品合作，则此策略将效果很好。在播客中，您和影响者可以讨论有关产品合作的过程，以及客户为什么会喜欢使用它。与您可以说的话的数量有限的电子邮件不同，您可以使用博客和播客进行广泛的交谈。

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如何找到合适的影响者与您的品牌合作

If you are ready to start working with influencers, here are some tips to help you choose the right one(s):

Understand What You Are Looking For Before You Start

It is important that you work with influencers that have the same values as your brand. You don't want to work with an influencer that will paint your brand in a negative light in the future. While you cannot control every post an influencer you are working with will update, you will have a good idea of what to expect from them by going through how they already use social media.

For example, if you are a brand that supports transparency and diversity, you will want an influencer that promotes these values. Take your time to review your brand's values before starting your search.

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Criteria For Choosing an Influencer To Work With

关联：选择与您的品牌以及您提供的产品/服务相关的影响者。阅读有影响力的人喂食以了解他们的受众。不要仅仅因为有巨大的追随者而选择影响者。尽管很多人可能会看到有关您品牌的帖子，但您不会获得合理的参与或转化，因为这些人不是您的目标受众。

订婚：This is a very important metric to look out for. Do their followers respond, comment, and share their posts? Some influencers have thousands of followers with little or no engagement. This could be because their followers are bots, they don't deliver great content, or they are假影响者那支付了追随者。寻找具有良好参与的影响者。参与度越高，您的竞选活动就会越多。

真实性：如果有影响力的追随者听起来不真实，则不会相信他们的建议。不要与有影响力的人合作，因为他们的90％的帖子是品牌赞助的内容。寻找与他们真正相信的品牌合作以及他们使用的产品的影响者。有影响力的人只有在消费者自己是消费者时就能说服他们的产品价值。

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您可以找到影响者的地方

Influencer marketing platforms:这些平台可以188滚球地址帮助您轻松找到适合品牌的影响者。您可以使用诸如类别，覆盖范围，参与度等过滤器等过滤器搜索有影响力的人。有些平台甚至使您可以执行有影响力的外展，运行广告系列并在一个地方跟踪您的进度。188滚球地址

Google Alerts:设置与您品牌相关的关键字的警报。Google将帮助您找到有关与您的主题或产品有关的主题的人。通过浏览这些警报，您可能会发现合适的品牌拥护者。

监视器提到您的品牌：请密切注意定期在字幕上提及您的品牌或在帖子中标记您的人。其中一些可能是已经成为您品牌粉丝的相关影响者，因此您可以与他们建立关系。而且，由于他们已经在使用您的产品，因此他们的帖子将更加真实。

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包起来

与影响者合作可以大大提高电子邮件营销活动的投资回报率。关键是与与您的品牌相关的影响者合作。花点时间研究影响者，然后才与他们合作。另外，请注意他们的社交媒体指标like engagement, number of real followers, and reach.

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