十大影响者关系管理工具

Grin follows the philosophy that influencer marketing is marketing to the influencer. They recognize that if brands build a trusting relationship with their influencers, all else falls into place. Its pricing is entirely customized.

Grin targets eCommerce businesses and includes integrations into major shopping platforms, such as Shopify, WooCommerce, and Magento. In addition, email systems like Gmail and Outlook integrate directly with Grin’s messaging system, as do real-time communications like SMS and Slack. You can also import existing contacts and previous communications with them.

笑为培养非盟提供所有你需要的工具thentic brand relationships at every stage. These include tailored email sequences and the ability to track opens, clicks, and replies.

该平台还认识到与相关的，真实的影响者建立长期合作伙伴关系的重要性。您可以创建，共享和管理一对一的促销活动，并提供可交付的跟踪，产品管理，合同等。

It doesn’t matter how many influencers with whom you choose to work. You can manage multiple brands, influencer programs, and campaigns all in one place and organize relationships by stage, managers or agents, or custom properties.

If you already have brand champions, Grin helps you expand your influencer network with similar people. With its lookalike tool, you can input your current best influencers and find new creators with similar audiences, engagement, demographics, and reach. Grin also recognizes the power of your existing influential customers. Grin pulls all the registered users from your eCommerce site in, then goes out and finds their social profiles. You can use the influential customers tool to find devoted customers with highly engaged followings and recruit them as influencers for your brand.

笑容使衡量广告系列的成功变得容易。您可以跟踪所有有影响力的营销活动KPI，例如预金博宝188备用网址算，支出，收入，转换，媒体价值等，以识别每个广告系列的真实投资回报率。它的影响者性能分解使您可以跟踪每个影响者的内容文章，总支出，收入，转换，影响者媒体价值和ROI。

creator.co, formerly known as ShopandShout, is an influencer relationship management tool that’s designed for both brands and creators.

For brands, it currently offers two ecosystems: collaborations for influencer campaigns and managed services, which is Creator.co’s digital services arm. Two other ecosystems, affiliate programs, which allow brands to connect their online stores and help creators drive sales, and marketplace +, which lists brands so creators can select and help promote your brand, are currently in the works.

对于合作，它使品牌可以构建广告系列并功能自动影响者广告系列，并访问Creator.co的100,000多个注册创作者。它还提供付费广告，可能会使您的ROA最大增加到3倍。为了帮助您找到合适的影响者的广告系列，Creator.co拥有一个广泛的创建者数据库，您可以将其用于搜索。从那里，您可以开始过滤创作者，以邀请创建者的合适者。co.co的超过5亿个社交资料。这些资料的伟大之处在于它们每个都有高级见解，因此您可以了解创作者的表现。

creator.co’s managed services feature is designed to help you grow your digital presence through digital ads, social media, and other powerful marketing strategies. The platform currently offers four pricing tiers: Self-serve, Start-up, Trailblazer, and Bespoke +, starting at $395 per month.

For creators, Creator.co is a one-stop-shop that lets you find and join collaborations, access affiliate programs, look for marketable products, and even mint your NFTs—although this feature will be made available soon.

creator.coprovides creator resources like webinars and discounts on creator tools, all of which are designed to help you grow and empower you to earn more as a creator. As a creator on Creator.co, you’ll get access to a variety of brands across different niches. You’ll also have access to an ecosystem that offers a range of programs such as paid collaborations, referral revenue, team selling, and recurring affiliate commissions. The best part is, signing up as a creator is free.

AspireIQ was formerly called Revfluence. It quickly identifies high performing influencers and provides the tools to nurture those relationships. Although we initially found Revfluence’s most significant weakness to be its influencer discovery tool, the new AspireIQ version is much improved.

Aspireiq包括一组强大的管理工具。其中包括数字术语表，用于阐明每笔交易的条款和条件。他们充当合同，阐明要完成的工作以及欠钱。还有用于广告系列的创建者管理，品牌为创建者提供免费产品。这使品牌可以自动选择产品，创作者可以提交建议选择产品，尺寸，颜色等。

The Content Collaboration tool allows creators to submit content to the brands/agencies, who can then check off each requirement spelled out in the digital term sheet or request changes.

上升is built on a massive database — nearly 3 million influencers with a collective reach of 82 billion followers. Brands and agencies can search through Upfluence to find influencers using as many keywords as necessary. You can place a relative weight on each keyword and end up with some very precise results.

所有电子邮件的信件都归档到上升，以便参考。团队成员可以看到发送给每个影响者或从每个影响者发送的任何消息。生命周期管理组件向您展示了每个影响者的进度 - 您正在与谁进行谈判，正在等待完成内容，等待付款的人。

上升includes a social listening component that’s more flexible than most. You can create several streams for different purposes. You can monitor your competitors, their activities, and their mentions. You can even listen for campaign-specific hashtags used by influencers with whom you’re working.

Post for Rent was built to serve all sizes of brands and is just as suitable for agencies and talent managers. At the lowest level, you’re getting nearly everything the platform has to offer for $59 a month, plus service fees. More sizeable companies pay $999 per month (often discounted to $399) but pay no service fees on top.

发布租金的特征是一个干净的界面，用于创建广告系列。该过程分解为离散步骤。如果您不想搜索有影响力的人，则可以发布公共活动 - 租金通知合适的影响者通过移动应用程序。

Once you’ve published your campaign, it will show as Active in your dashboard. You can click into each one to manage and monitor its progress. Post for Rent’s influencer management relationship tool makes it easy to negotiate prices, approve or reject content, and stay on top of the pipeline of scheduled content.

一旦帖子开始上线，您就可以实时看到有关该活动的性能的深入统计数据。

PEG的唯一重点是YouTube。他们以六个月或十二个月的价格出售订阅，并根据业务规模及其需求进行自定义定价。单个创作者可以免费创建个人资料，而人才经理和MCN可以代表客户做同样的事情。

PEG专注于质量而不是数量。作为鼓励这一点的一种方式，该平台仅通过两种方式之一添加了影响者：

• 通过独家合作伙伴关系，PEG与高质量的人才机构保持
• Through Peg’s proprietary algorithm that scours YouTube looking for potential influencers meeting highly selective criteria

PEG在背景中通过每个影响者的内容进行解析，并将他或她分配为“安全得分”。数字越高，有影响力的人就越对家庭友好。

The depth and thoughtfulness of Peg’s discovery engine carry over into their management tools. The message window looks like a group chat on your phone. If members of the internal team want to send private messages back and forth, it happens in the same window – you push a button to go into private mode, and the messaging area goes black to indicate that what you’re about to type is for internal eyes only. Every message typed into Peg gets sent as an email to everyone in a thread.

Traackr成立于2008年，与行业本身一样古老。目前，该公司专门从事影响者关系管理。他们的平台包括大量的广告系列管理工具，但真正关注事物的关系方面。人们通过年度或多年订阅访问平台。

有影响力的发现功能提供了搜索和过滤的大量选项。有影响力的数据库不是选择网络，但也不是完全自动化的。人类参与其策划。数据库中的每个人都在两个指标上得到分数 - REACH和共鸣。

一旦将影响者添加到网络中，Traackr就可以为您提供许多组织它们的方法。您可以根据主题，层和品牌隶属关系等将它们分组。您还可以通过与他们离他们的距离来分组有影响力的人。这简化了整个营销团队的协作。您组织中的任何人都可以看到您与影响者的位置，并相应地调整他/她的方法。

Traackr提供了足够的空间来自定义您存储的有关每个影响者的数据。团队成员可以添加有关交互的注释并存储任何其他相关信息。所有通信，包括电子邮件和社交互动，都存储在Traackr上。

该平台包括一个社交听力工具，可让您实时跟踪影响者内容。它还具有网络可视化图，该图显示了影响者如何在网络中和网络中连接到其他人。

Creatoriqdoesn’t make its pricing public, but it was clearly designed for companies with deep pockets. The smallest clients in their published list are earning around $100m annually.

Creatoriq直接与社交平台API及其AI驱动算法分析超过10亿个公共社会帐户。目前，系统上有超过1500万个创建者帐户。Creatoriq采用“内容首先”的方法来发现。AI查看任何给定内容的所有离散部分 - 图像，位置，提及甚至表情符号 - 并进行逻辑推断。AI为每个影响者分配一个“完整性商”，可以帮助您辨别受众的真实性。

您可以通过电子邮件邀请您所选的影响者加入您的网络。他们可以向您注册并进行入职过程。有影响力的人创建一个帐户，填写任何税收和合规表，自我识别他们的利益并设置其付款方式。他们还将其社交帐户连接到您的门户网站，并授权Createriq摄入公共API无法获得的所有数据。通过帐户和平台之间的一对一连接，AI可以查看多少人实际上看到了内容，并对他们的影响范围的样子做出了更准确的预测。

创建的活跃用户有很多机会进行通信，注释或以其他方式共享信息。您可以使用私人链接分享广告系列的某些方面。

Mavrck flips the usual premise of influencer marketing around. Instead of trying to find influencers who can bring you more customers, Mavrck finds those existing customers who have the most influence.

Customers log into your site using their Facebook profile. Mavrck grabs all the public and opt-in data associated with the account and measures each customer’s influence. It automatically activates for the customer any campaigns for which he or she qualifies.

MACRCK拥有20个预定义的“数字活动”，您的影响者可以做到这一点。您的有影响力的人会因从事分配给广告系列的数字活动而获得奖励。您可以根据各种标准对影响者进行细分，并且可以根据其资格的细分市场为他们分配数字活动。

影响者代表您创建的所有内容旨在将人们带回您的网站，以便他们可以注册或购买东西。到那时，他们也可以登录该计划，并且您也可以直接访问它们。

Sideqik是一个充实的自动影响者营销平台，旨在在游戏，电子竞技，体育用品，生活金博宝188备用网址方式和娱乐行业中为品牌增长和吸引观众。它包括您从广告系列管理平台中期望的所有主要内容 - 影响者管理，广告系列创建和管理，付款，自动化，深入的报告等。

它不依赖于选择入门的有影响力者的内部数据库，也不依靠其个人资料被从社交网络上删除。相反，它分析了您现有的社会追随者，评估每个社会追随者的影响力。您可以使用有影响力的仪表板来获得对所有这些人的更深入的见解。您还可以添加可能感兴趣的影响者。

您可以通过多种方式分割这些人：覆盖率，主题，位置 - 您将其命名。当您确定要激活的人时，Sideqik会通过邀请向他们发送电子邮件，以申请参加您的社交活动以获取奖励。此外，Sideqik正在寻找其他新兵 - 新的追随者到您的社交帐户或参与其中一项竞选活动的人。

该平台为用户提供了多种不同的广告系列类型的“蓝图”，每个广告系列都有不同的目标和动作。如果您预先设置了所有内容，那么这些广告系列将有效地进行。您可以同时找到/激活/管理数百甚至数千个影响者并大规模推销。