How to Create Email Newsletters in Six Simple Steps

Litmus 2020电子邮件报告显示，80％的营销人员宁愿放弃社交媒体而不是电子邮件营销。仅此统计数据就足以说明电子邮件营销的价值。该报告还分享了78%营销人员认为电子邮件对公司的整体成功至关重要（比上一年增长7％）。

Though, email marketing should be more than merely a convenient channel for pushing sales. It’s about educating your audience about your brand and keeping them engaged. In other words, not every email that you send has to be about a sale, discount, or new product.

输入电子邮件通讯。

From how-to guides to gift guides to occasional notes from the CEO, there are numerous电子邮件通讯的想法您可以用来培养潜在客户。您需要了解有关如何创建电子邮件新闻通讯以及要使用哪些工具的所有信息。

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阅读所有关于它的内容！如何通过六个简单步骤创建电子邮件新闻通讯：

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What Are Email Newsletters?

In its most simplest terms, an email newsletter is a type of email that a business sends to its email subscriber list. This means that the recipients should have given the business consent to send them email communication.

无论您是使用它发送公司或行业新闻，产品公告还是有价值的内容，例如对最新博客文章的综述，它都应该构成您的电子邮件营销策略的关键支柱。关于您必须发送新闻通讯的频率，没有固定的规则，但应该定期发送（我们建议您尝试每周发送）。

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What Are the Advantages of Sending Email Newsletters?

电子邮件新闻通讯不仅非常适合培养潜在客户，而且由于通常比其他类型的电子邮件更频繁地发送它们，因此它可以连续吸引网站流量。另外，随着广告阻滞剂的增加，即使您的广告再也看不到网站的顶部，也可以确保您的品牌保持头脑一致，这是一个很好的选择。

This brings us to the next advantage – independence. The chances that other third parties like influencers, Google, and Facebook will start charging more for ads are higher. Though, it’s still simple to combine email newsletters with other channels like social media.

最后，对于电子邮件营销人员及其电子邮件列表而言，这都很方便。无论身在何处，都可以到达您的目标受众，他们可以自己的时间阅读。另外，营销人员可以轻松衡量其电子邮件活动的表现。您只需要参考您的电子邮件统计信息即可了解关键指标，例如取消订阅费率，开放率和点击率。

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6 Steps to Creating Email Newsletters

1. Identify your goal and target audience

You first need to know what you want to achieve and to whom you want to send it before you can design any templates. Does your target audience have any specific needs? What type of content will they find valuable? If you don’t answer these questions first, you’ll only end up crafting an email newsletter that won’t appeal to anyone.

另外，最好将观众细分（以后再详细介绍）。这样，您的电子邮件将更加相关。因此，准备好具体。

While your email newsletter should be more about your subscribers and less about your business, knowing your own objectives is equally important. Do you want to generate more traffic for your company website? Perhaps it’s simply to boost sales? These goals will help you to measure if your email newsletter campaign is successful.

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2.计划您的主题

Now you can start to align your own goals with the interests of your subscribers. When you’re new to this, it can be challenging to identify topics to write about. So, don’t do it alone. Turn to your contacts and your competitors to find out what will be relevant content.

Unlike your competitors, you can contact your contacts directly by, for example, sending a survey. Needless to say, your competitors won’t respond that kindly to this approach. So, take a look at what they’re including in their newsletters (yes, this means that you’ll probably have to subscribe to their newsletter).

If both come up short, here are someemail newsletter ideasto help you get started:

• 与行业有关的新闻
• 操作指南
• Behind-the-scenes content
• Customer success stories
• Gift guides

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3.获取平台

发送电子邮件通讯是一项最佳自动化的任务。电子邮件平台不仅可以帮助您发送电子邮件，而且其中许多提供了编辑和模板画廊，这些图库使创建与您品牌相符的吸引人的新闻通讯变得更加容易。

此外，它也可用于分析您的广告系列的执行方式（请记住您之前确定的那些目标）。因此，理想情况下，您正在寻找一个具有拖放编辑器，不错的新闻通讯模板，A/B测试和详细统计信息的平台。由于电子邮件个性化可以带来更好的结果，因此最好获得提供细分功能的平台。

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4. Grow your subscriber list

It takes a lot of effort to create email newsletters and we’ve not even got to the part of designing the actual layout and content. So, you’ll want to grow your list of email subscribers actively to ensure that all the work is worth it.

如果你认为你可以购买电子邮件添加resses, don’t do it. As mentioned, for it to be effective and help you to reach your goals, the content that you include needs to be relevant. The people on such a list never signed up to hear from you. Plus, now you’ll most likely be bombarding them with information that they don’t care about. It’s the fastest way to get people to unsubscribe, or, worse, flag your emails as spam.

有几种方法可以grow your email marketing listslike hosting events, using lead magnets, or starting a rewards program. Basically, you want to give people an incentive for sharing their email address with you.

In addition to finding types of incentives that you can offer in exchange for their email addresses, you can also create a dedicated landing page and add a subscription widget to your home page, blog, and footer where your other contact details appear. While these approaches won’t offer your target audience something of value per se, their value is that it will remove any friction making it easier for them to sign up. When selecting a widget, make sure that it has a double opt-in feature. This is to make sure that you don’t get any fake email addresses that can hurt deliverability. Otherwise, you could be listed as a spammer by ISPs.

Whichever approach you take, remember to make sure you get their consent. There are data protection laws that prevent you from sending marketing emails left, right, and center.

As getting a sizable contact list doesn’t happen overnight, you’ll want to start with this process early. Hence, why it’s one of the first steps.

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5.细分您的列表

从性别到年龄到位置再到兴趣，您可以通过不同的方式分割列表。根据您的业务类型，某些方法将比其他方法更有意义。简而言之，您将首先将列表细分为较小的类似人群。这将使您能够发送更多针对性的电子邮件，以更好地符合接收者的兴趣。使用这些细分市场，您将进一步个性化电子邮件。

为了使您更容易，最好在上一步中收集有关您的电子邮件联系人的更多详细信息。不过，您不想问太多问题。这是一个很好的平衡，使潜在客户尽可能地注册您的邮件列表，并使用它来获取有关它们的额外详细信息，这是一个很好的平衡。另外，如果您不想为此使用注册表格，则可以让他们选择下载的铅磁铁或他们的购买历史记录指南。

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6. Create your templates and message

凭借有关您的订阅者的知识，电子邮件营销平台以及您已分割的大量订户，您终于准备好获取实际的新闻通讯。为了帮助您消除不必要的工作并确保一致性，您需要设计一个模板。如前所述，大多数电子邮件营销工具都提供广泛的可自定义模板。另外，您也可以使用HTML电子邮件模板如果您发现一个可以更好地捕捉品牌的本质。

最重要的是，您的模板应匹配您的品牌并响应迅速。根据Litmus的说法，移动用户占电子邮件打开的40％以上。因此，至关重要的是，您为移动用户提供同样的无缝用户体验。为了帮助确保您的电子邮件在移动设备上看起来同样出色，最好使用一列模板和图像，这些模板和图像不永远花费一天。

With regards to your content, depending on your segments, you can now, for example, create content around gender-specific products, local events, etc. You can also let their past behavior guide your message. For instance, if a customer hasn’t bought a product recently, you can offer a special offer as an incentive. Or, if a customer made a big purchase, you can show your appreciation by sending a discount that can be used for their next purchase.

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电子邮件新闻通讯的顶188滚球地址级电子邮件平台

Sendinblue

SendInblue是一种功能强大的一种电子邮件工具。它不仅提供了电子邮件新闻通讯，例如SMS营销，实时聊天，Facebook广告，注册表格和着陆页。

If you’re going to be using it for newsletters specifically, a feature that deserves a special mention is the ability to share your newsletter on social networks. Plus, if you’ll only be using it for this functionality (which we highly doubt), you’ll be able to use it free of charge. The only real drawback of the Free plan is that you won’t have access to advanced email stats and A/B testing. However, you’ll have access to other useful tools like advanced segmentation, customizable sign-up forms, and a template library to make up for it.

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emailoctopus

(包括EmailOctopus是一个负担得起的解决方案des a Free plan) if you’re planning to send loads of email newsletters. It also offers customizable opt-in forms that you can use on your website to grow your subscriber list or you can use its landing page feature to collect new leads. With regards to templates, you can customize their templates, create your own with the help of their drag-and-drop editor, or import your own HTML email templates.

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ConvertKit

如果您正在考虑创建付费新闻通讯，则可以查看ConvertKit。在三个简单的步骤中，您可以将新闻通讯变成一笔赚钱的数字资产。为了让您了解赚钱潜力，您可以在其网站上使用他们的计算器。假设您有1,000个订户，每月只收取10美元，转化率为5％，您每月可以赚取近500美元。

值得特别提及的另一个有用的功能是其新闻通讯系统。如果您注册其Creator Pro计划，则可以访问Sparkloop，这是通讯增长的推荐工具。这样，您将能够奖励观众分享付费新闻通讯。这是登陆页面和注册表格的绝佳替代方法，可以吸引更多订户。

Other useful features include landing pages, email sign-up forms, and advanced reporting. They’re also planning to include color palettes in landing pages, A/B testing, extra templates and a redesigned template library soon.

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GetResponse

使用GetResponse，您可以使用其拖放编辑器自定义预先设计的模板，也可以从空白模板开始。或者，如果您有一些编码技能，则可以使用其HTML编辑器。尽管它确实有一个免费的计划，但它是相当有限的。It includes one landing page and sign-up forms, but for other useful features like perfect timing, drip campaigns, A/B testing, scheduling, autoresponders, and dynamic segmentation, you’ll need to sign up for one of its paid plans starting at $15 per month.

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Wrapping Things Up

每个营销活动都应包括电子邮件新闻通讯。没错，您的联系人列表可以简单地删除它，即使他们阅读了它，寿命也比有形的营销资产短，例如小册子或传单。

However, a successful newsletter can help to drive traffic to your website continuously much more effectively than a brochure. This is invaluable.

这也是培养潜在客户的最佳方法之一。请记住，您的订阅者选择接收您的新闻通讯。它并不像挡风玻璃上或留在邮箱中的那个烦人的传单（如果您仍然有一个古董物体之一）。

事实上，它甚至可以是付费通讯。如果您采用这种方法，它不仅会吸引流量，而且还可以产生稳定的收入来源。