Meta Title

A元标题is anHTMLelement that’s crucial for website optimization. It’s not the page headline per se, but it acts as a name tag for your web page. A元标题有时也称为“标题标签”，“页面标题”或“标题”。

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What Is a Meta Title?

A元标题is referred to as such because it’s considered meta data that’s located on a web page’s header. It exists for both search engines and visitors and is prominently displayed, often in large blue text, on search engine results pages or SERPs when, for example, you’re conducting a search.

A元标题tells search engines and visitors what your page is about in a concise and accurate manner. Aside from appearing on SERPS,元游戏can also appear on your web browser tab.

To look for a page’s元标题, right click on any area of a page and click on “View Page Source” from the drop-down menu. You’ll find something that looks like this:

<头>

But this format may vary depending on the content management system that you’re using. If you’re using WordPress, for example, you can add the元标题在“标语”下的一般设置中。

Similar to meta descriptions,元游戏also follow a standard for optimal format and length. Ideally, a元标题should be formatted like so:

Your primary keyword – Your secondary keyword | Your Brand Name

它的长度而言,a元标题应该有50至60个字符。除此之外，您可能会冒险被搜索引擎（例如Google）剪辑的文本。如果您希望正确显示标题，那么最好遵循上述标题长度。

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Why Are Meta Titles Important?

Meta titlesgive search engines and visitors a glimpse of what they can find in your page. They help them understand what your content on a particular page is about and can play a role in influencing a visitor’s decision to click on your link or not.

Meta titlesare also great tools to have for branding, especially if you’ve already established yourself as a trusted name in your industry. You can leverage on your brand by displaying it on your title tag, inviting people to click on the page of a brand that they trust.

到那个时刻page rankings,元游戏can play a role in how well a page ranks on SERPs, given that they’re an important on-page SEO component. By puttingkeywordscloser to the beginning of your title tag, there’s a higher chance for them to rank when it comes to keyword-based searches.

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How to Write a Good Meta Title

要编写一个好的标题标签，您可以观察到一些准则：

• 注意自己的标题长度

As mentioned earlier, it’s best to limit your title length to under 60 characters, including spaces. But there’s more to it than that.

While there’s no set limit to how many characters you can put on your title tag, there’s also a 600-pixel container that you need to be aware of. You may be wondering why some title tags appear to have more characters, while others can have fewer than 60 characters, but still get truncated on SERPs.

This is because some characters like Ws and titles in all caps take up more space. Titles in all caps are also more difficult to read, and as a result, can get truncated.

即使您遵循最佳长度元标题, search engines may opt to display a different title tag from what you’ve originally provided.

• Do your keyword research

到那个时刻元游戏, it pays to do yourkeyword research.

页面排名不仅取决于一个特定的主要关键字；它们还考虑了相关术语和其他变化，以long-tail keywords.

虽然它可能是tempting to place several keywords in your title tag, avoid keyword stuffing. This can result in a bad user experience and can thus negatively impact your ranking on SERPs.

Keep in mind that you’re writing for a human audience as well, not just search engines.

• 避免使用重复的标题标签

Duplicate title tags can affect your page’s visibility on SERPs.

Giving each page a unique title can take up some of your time, but making one page stand out from another is ultimately beneficial for you. It makes it easier for your visitors to know what a certain page has in store for them, which makes it all the more inviting to them. This, in turn, translates to more click-throughs for your page.