见过a Description

Ameta descriptionis anHTMLelement that describes and summarizes the content of a web page. It is often brief and provides information for both page visitors and search engines.

---

What Is a Meta Description?

Ameta descriptionis an attribute within the meta tag. It describes your page and can appear as a snippet in search engine results pages or SERPs.

You can find ameta descriptionunder your page’s URL in SERPs. It can also appear when your content is shared across various social media platforms and websites.

To find themeta descriptionof any web page, right-click on the page and click on “view page source” from the drop-down menu. Themeta descriptionoften appears on the top part of the HTML code. If you find it difficult to search for the tag, use CTRL+F and search for the keyword “meta description.”

What you’re searching for looks something like this:

---

Why Do We Need a Meta Description?

Ameta description’s主要目的是让进行搜索的人点击您的链接。它的存在是为了帮助您的页面生成搜索引擎（例如Google）的点击。

Ameta descriptioncan influence a searcher’s decision such as whether or not they’ll click your URL and view your content. This is why it’s crucial to have ameta description这是针对搜索进行了优化的，这意味着它具有描述性或吸引力，并且与搜索者相关。

尽管元数据描述and meta keywords aren’t considered to be factors that can affect a search engine’s rankingalgorithms,元数据描述, in particular, can have an impact on your page’s click-through rate or CTR.

CTRs have an indirect benefit when it comes to rankings. When a search engine determines that a page has good click-through rates, it will see that page as a good result. Based on the page’s organic CTR, a search engine might move that page up in the rankings.

---

要考虑的关键功能

When creating a goodmeta description，应该考虑几个关键因素：

• Length

尽管there is no such thing as the “right” length, having a length that’s optimized for searches is ideal. Ameta description应该很短，标准长度为155至160个字符。较长的描述往往会被切断。

Depending on the situation, however, Google can display up to around 275 characters on SERPs. To maximize ameta descriptionfor searches, aside from its brevity, it should be relevant and provide value to be able to drive clicks to your site.

• Keyword Use

Themeta descriptionshould be written in a way that encourages viewers to click on a URL. Aside from being relevant to the page, it should properly utilize keywords. Search engines will often use these keywords, highlighting them in SERPs and making it easier for your content to stand out.

---

Best Practices for Creating a Meta Description

没有编写好的公式meta description，但是您可以观察一些最佳实践，以优化SEO的内容。

• Write good copy

Ameta description充当您页面的有机广告副本。写一个meta description, aim to make it unique, readable, and compelling enough for viewers to want to click through to your page. Use the active voice and make your copy as informative as possible without making it dull or difficult to read.

• Use a call to action

Yourmeta descriptionis basically a piece of ad copy. To make it more effective, you can employ acall to actionto persuade viewers to click through to your page.

• Avoid keyword stuffing

Keywords are important elements, and focusing on relevant keywords will increase the chances of ameta descriptionto be used and highlighted by search engines.

Keyword stuffing, however, can be counterproductive. It’s a big SEO taboo and can negatively affect your ranking on SERPs.

没有足够的相关关键字也会影响您的SERP排名。缺少正确的关键字可以使您的内容在SERP上的可见程度降低。

• Keep it specific while using the appropriate text length

如果您正在为特定利基市场提供服务或产品，最好通过包括制造商信息或SKU来帮助搜索者寻找他们所考虑的特定产品或服务。

Make sure that yourmeta descriptionfalls around the optimal text length, that is around 155 to 160 characters. Make it too long and you risk it getting cut off on SERPs. Too short and you won’t be able to relay vital information that will make searchers want to click through to your page.

• 是一致的

Consistency is key when writing ameta description, so you need to come up with one that matches your page’s content. Misleading元数据描述can increase your bounce rate and might lead to penalties by search engines.