The Ultimate Guide to Email Scheduling: Find the Perfect Time to Reach Your Audience

Timing is everything in marketing. This is especially true with marketing channels like email where people are more likely to see or interact with your message depending on the time of day. As a result, it’s crucial that you get your timing right whensending out marketing emails

This is where email scheduling enters the picture, helping you deliver your message to the right recipients at the right time. Read on to learn about email scheduling, what it is, why it’s important, and how you can schedule emails using Gmail and Outlook. Let’s get started.


Guide to Email Scheduling: Find the Perfect Time to Reach Your Audience:


What is Email Scheduling?

Email scheduling is the process of setting your emails to automatically go out at a time of your choosing. That way, you can安排您的电子邮件批量外出at a pre-determined time to reach your audience when they’re most likely to see or open the email. You might even want to schedule your emails in different batches for audiences located in different time zones, which will allow you to reach them at optimal times.

Email Scheduling

This allows you to save time in your marketing and communications while freeing up more time to focus on other important aspects of your business. Email scheduling also offers an excellent solution for sustaining engagement even when you’re away on a vacation or a business trip.受欢迎的email services像Gmail和Outlook一样提供此功能,尽管您甚至可以使用电子邮件自动化工具进行更强大的安排。


Why You Need Email Scheduling

There are a number of ways in which email scheduling can benefit you–from giving you more flexibility to engaging your recipients at the right time. Here are some of the top reasons why you should schedule your emails:

Improve Visibility and Interactions

就像在社交媒体上发布的最佳时间一样,还有一个最佳的时间来发送您的电子邮件,以便他们在最有可能打开并与电子邮件互动时触及接收者。通过安排您的电子邮件在最佳时间出门,您可以确保更好的可见性,以免它们掩埋在其他品牌和企业的一长串电子邮件之下。

More visibility also increases the chance of recipients opening your emails and viewing your messaging. This could further drive them to click on your links, thus improving differentemail engagement metrics

在正确的时间进行跟进

Follow-up emails can take youraverage reply rate from 9% to 13%。Even if recipients don’t open or respond to your first email, sending a follow-up email or two could significantly improve your chances of engaging them. You could schedule your emails so that you’re following up at the right time with prospects. This will help you stay top-of-mind and eventually turn them into paying customers or valued clients.

Beat Time Zone Challenges

Unless you’re running a solely local business, chances are you’d be dealing with email recipients from all over the country. Some of you may even be dealing with international customers or clients. That means you’re going to send out your emails to people located across different time zones, which makes it challenging to send out a single batch of emails that will reach each recipient at the optimal time.

Scheduling your emails allows you to beat this challenge by creating different batches of emails to go out at different times so that you can target the optimal send time for each time zone. You won’t have to wait up late or wake up early to manually push your emails at the optimal send time for recipients living in a different time zone. This means you can go to bed at 9 PM EST while having your emails scheduled to reach your West Coast recipients at 9 PM PST.

Organize Your Marketing Efforts

When you schedule your emails ahead of time, you can keep your marketing efforts more organized. Instead of manually having to send your emails throughout the day, you can have them scheduled in bulk and use the free time to focus on other important tasks.

Moreover, scheduling your emails gives you more flexibility with your schedule. You can have your emails scheduled ahead of time to ensure that you’re still engaging your recipients even while you’re away on a trip. This keeps the momentum going so you don’t have to work on building it all over again after a few days or weeks of break.


如何安排电子邮件

现在,您确切知道如何从安排电子邮件中受益,现在该采取行动了。我们将分享逐步的方法,使用两个流行的电子邮件服务(GMAIL和OUTLOOK)安排电子邮件。如果您使用的是,确切过程可能会有所不同电子邮件自动化工具for email scheduling.

在Gmail上

Step 1:

点击“有限公司mpose” button from the top left-hand corner of the screen.

Schedule Emails on Gmail

Step 2:

Once the compose window appears, select the recipients for the email. Then draft your email exactly how you’d want it to go out. While you can go back and make edits later, it’s important to finalize the email copy during scheduling so you don’t mistakenly send a rough draft to hundreds of recipients.

Step 3:

单击“发送”按钮旁边的下拉箭头,然后单击“计划发送”。

Schedule Emails on Gmail

Step 4:

Choose from one of the preset timings to schedule your email. You can also select “Pick date & time” and choose a custom time for your email to go out. This is a good option if you already know the optimal send time or you want to test different timings to see the best time to send your emails. And that’s it–your email is scheduled to go out at the timing of your choice.

schedule email on gmail

Keep in mind that the time on display is based on your time zone. So if you want to deliver the email to recipients living in a different time zone, you’ll have to make the necessary time zone conversions and adjust the send time as such.

You can also make adjustments to your scheduled emails by accessing them from the “Scheduled” tab on the left-hand panel. From here, you have the option to filter the emails by sender, recipient, send time, etc.

chedule emails on gmail


在Outlook上

Step 1:

从您的Outlook收件箱中,单击左上角的“新电子邮件”按钮。

Step 2:

在功能区中打开“标签”菜单,然后选择“箭头”按钮以打开更多选项。这将打开一个窗口以自定义您的送货选项。

Step 3:

从“交付选项,”马克旁边的框“Do not deliver before” and enter your preferred date and time.

Step 4:

关闭菜单并开始撰写您的电子邮件。然后点击“发送”,因此您的电子邮件计划在您指定时自动出门。

You can also make changes to the email and send timing by going to your Outbox. Choose the delayed email you want to modify and repeat the steps above.


Other Email Scheduling Tools

除了Gmail和Outlook之外,大多数电子邮件营销工具还提供了电子邮件调度功能。这些提供了更强大的自动化功能,使您可以创建工作流程,因此您的电子邮件是根据用户行为自动发送的。

While there are manyfree email marketing toolsavailable, the scheduling and automation feature typically comes with paid plans. Some of the best tools for email scheduling are:

1.Mailchimp

Mailchimp

这提供了电子邮件调度功能以及电子邮件自动化功能。虽然您可以免费访问基本的电子邮件功能,但仅通过付费计划才能访问调度功能。该工具甚至可以为您提供有关电子邮件性能的分析见解。您可以使用此信息来优化营销电子邮件并提高其性能。

Mailchimp
4.8分中的5星
Mailchimp has been doing email marketing since the beginning of email marketing, and you’d better believe they know a thing or two about how to do it right.
Ratings
功能和定价
Pros and Cons
Ratings
特征
5.0
Ease of Use
4.5
Reporting
5.0
Overall Score
4.8
功能和定价
CRM
电子邮件营销
Price starting at: $ 11
Pros and Cons
Free plan that’s actually useful
Tons of automations; you can even automate some of the automations
Creative Assistant enables even the most artless users to send good-looking emails
Several ways to target mailings to the right people
没有可用的入职或配置服务
Limited support at the lower end of the subscriptions
Workflow is unclear
Best for: Small, Medium, and Large Businesses
Mailchimp
4.8分中的5星
Mailchimp has been doing email marketing since the beginning of email marketing, and you’d better believe they know a thing or two about how to do it right.

2.HubSpot

HubSpot 

这是市场上少数免费的电子邮件调度工具之一。HubSpot允许您安排在Gmail中的电子邮件,但比Gmail上获得的基本功能要多得多。这样,您可以根据收件人的时区选择计时,这简化了调度,并留出更少的错误空间。


3.ActiveCampaign

ActiveCampaign

ActiveCampaignis one of the leading email marketing solutions in the market. It lets you schedule your emails to go out at specific dates and times to reach your audience at the right time–whether it’s for a special event, a holiday occasion, or even a birthday. You can also leverage the automation features to trigger emails based on user behavior.


有效电子邮件安排的最佳实践

While email scheduling comes with a ton of benefits, that doesn’t automatically mean you’ll get to enjoy those benefits. It’s important to be strategic with your approach so you can get the most out of email scheduling. Follow the best practices below to effectively schedule your emails for best results.

利用分段列表

Segmenting your recipients into relevant lists can help youorganize your email scheduling efforts。You can segment based on different criteria such as the type of email opt-in, the pages they visited, the time zone they’re in, etc. This will allow you to craft highly relevant messages targeted to the specific needs or concerns of different types of customers.

然后,您可以安排每个电子邮件副本以输入相应的邮件列表。将收件人细分为列表不仅可以帮助您自定义消息传递,还可以最大程度地减少意外跳过关键接收者的风险。

Know the Optimal Send Time

What’s the point of scheduling your emails if they’re not getting delivered at a time when people are most likely to see them? Make sure you get an idea of the optimal time to schedule your emails so that they can reach the right people.

According to aCoSchedule analysis在14个不同的研究中,周二,周四和星期三分别是发送电子邮件的最佳日子。至于时机,上午10点是一天中的最佳时间,其次是晚上8点。在其他时间,发送电子邮件的效果很好,是下午2点和凌晨6点。使用这些见解来测试不同的电子邮件发送时间,以查看最适合吸引特定受众的信息。

Don’t Spam

While instinct may tell you to send emails as often as possible to get people to notice you, this isn’t necessarily the best idea. If you’resending emails too frequently, your recipients may find them spammy and, as opposed to interacting with them, might even flag them as spam emails. This is the last thing you’d want as it could negatively affect your email sender reputation.

You need to create a cohesive sequence for your emails to go out to make sure you’re following up at the right times without annoying your recipients. The ideal frequency may vary depending on the type of business and customer segment. Most email marketing professionals send out their每周的电子邮件, but you’d want to test and see what frequency works best for you specifically.

Test, Analyze, Optimize

Finally, make sure you’re constantly testing your email strategy and analyzing the results. This can inform your optimization efforts and allow you to fine-tune your email marketing strategy for the best results. You can test different elements of your strategy such as your send time and frequency. Additionally, you should also considertesting your email copy主题行以查看什么在观众中产生最大的共鸣。

Start Scheduling Your Emails

With the right approach, email scheduling can generate a ton of benefits. It can help you save time and keep your marketing efforts more organized. More importantly, it can help you reach your audience at the right time to improve opens and clicks. Make sure you’re following the tips and best practices given above to get started.

Frequently Asked Questions

How does email scheduling work?

通过创建电子邮件草稿并延迟发送时间,以使其在稍后或以后指定的时间播放来通过电子邮件调度工作。

Can I schedule my email to send at a certain time?

Yes. You can schedule your email to get sent at a certain time–whether it’s on the same day, the next day, or a few days from today. You can even specify the time at which you want to send the email down to the very last minute.

What are email scheduling tools?

电子邮件调度工具是使您设置电子邮件出门的日期和时间的工具。

Can you schedule emails for the future?

Yes. Many email services and tools give you the option to schedule your emails for the future.

您可以安排Gmail电子邮件吗?

Gmail allows you to schedule your emails to go out at specific times.

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