YouTube超级聊天：创作者的最新YouTube功能

YouTube最近的一些行为使创作者质疑他们是否正在尝试减少货币化机会。However, they have also introduced a few features that give legitimate creators improved opportunities to make money on the video platform. One of these, launched in January 2017, is YouTube Super Chat.

创作者可以使用YouTube超级聊天在上线时获利。当有人进入现场流时，他们在聊天屏幕上看到了美元的账单符号。如果他们单击此符号，则将在其屏幕上显示一个滑块。他们可以使用它来决定他们准备发送给YouTuber的一美元金额。

美元金额不仅仅是一个随机的捐赠数字。有人付款的美元越多，该人的评论持续时间越长，长达五个小时，并且他们可以在信息中使用的角色越多。付费消息在聊天屏幕上以与其他消息不同的颜色出现，使彩带清晰可见。他们可以通过单击聊天窗口顶部附近的彩色引脚来循环浏览付费消息。

任何观看直播的人都可以看到超级聊天消息。您还会看到付款金额。

超级聊天是YouTube等同于抽搐欢呼。它的工作原理类似，但专注于聊天消息，而不是特殊的表情。

除YouTube Super Chat外，YouTube还提供了一个API，该API允许开发人员从系统中访问实时购买数据。

另请参阅：创作者的YouTube超级贴纸

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YouTube Super Chat: Everything you Should Know

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如何使用超级聊天来建立观众

Most users of Super Chat will be Super Fans – channel followers prepared to pay creators to gain their attention. The problem with popular YouTube creators (and indeed high-profile influencers across all social networks) is that fans can feel distant and remote. These people simply have too many followers to be able to interact with them meaningfully.

Fans who use Super Chat gain an advantage, however. Their chats are visually separated from everyday chat messages. There is a chance that the broadcaster will notice these messages and reply in their livestream. YouTube Super Chat gives participants a foot up – they have a better opportunity to interact with their heroes than everybody else.

Even smaller broadcasters can benefit from encouraging the use of Super Chats, however. The more they promote upcoming livestreams, the more people are likely to attend. And if you can increase your visitor numbers to your live streams, the higher the likelihood that some of them will feel encouraged to donate to you via a Super Chat. It makes sense to promote your live stream in as many ways as possible – let all your other social followers know about the upcoming broadcast. Don’t forget your existing YouTube followers either. Promote your live stream as an event in the other videos you create and upload.

当然，您需要确保观看您的直播的人看到您对那些为超级聊天付费的人对待。确保您提到它们。回答他们的问题。确保他们觉得自己有钱的价值，而其他观众可以看到这一点。

您甚至可以向向您捐款的人提供激励。您可以提供其他内容，这些内容是为超级聊天支付一定金额的人们提供的。

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YouTube从超级聊天中获取多少？

YouTube由Google拥有，并通过Google Ads。如果您还没有这样做，则需要设置一个帐户并将您的YouTube帐户附加到您的Google Ads帐户。进行超级聊天付款的“超级粉丝”可以支付1美元至500美元的任何金额。

You will notice, however, that you don’t get to keep all the revenue earned by Super Chat. YouTube/Google keeps about 30% of the money earned by YouTube Super Chat. The YouTube Super Chat Terms of Agreement states that “Except as otherwise agreed to in this Addendum and subject to Sections 5.1(c), 5.4 and 5.5 below, Google will pay to Provider an amount equal to 70% multiplied by the greater of: (A) Commerce Revenues, or (B) the Suggested Retail Price for the relevant Commerce Content (if applicable). Google will retain the remainder.” This amount includes the credit card processing fee YouTube must pay to the credit card companies.

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Case Studies of YouTube Live with Super Chat

YouTube Live is sometimes used to host fundraisers. Super Chat provides an additional way to earn income.Streamgeeks为当地犯罪受害者中心举行了YouTube Live筹款活动。他们早些时候曾在切斯特县的CVC（犯罪受害者中心）的演出中获得了凯瑟琳·加斯特（Kathleen Gast），他们在现场表演中筹集了超过2,000美元。在这种情况下，他们想在YouTube直播中与超级聊天联系。最终，超级聊天活动获得了筹款活动776美元。

这次筹款活动特别不寻常的是，他们使用了IFTTT（如果这样，那么）来确保聊天捐赠不仅仅是出现在屏幕上。确实，这些消息推出了五彩纸屑大炮，泡泡大炮和其他智能设备。

StreamGeeks使用IFTTT来设置超级聊天捐赠来进行各种活动：

• $ 1- $ 1.99捐赠触发了一个彩色气球
• $2 - $4.99 donation triggered an emoji balloon blown up
• $5 - $9.99 donation triggered a Star Wars balloon blown up
• $ 10- $ 19.99的捐赠触发了泡泡机的使用
• $ 10- $ 49.99捐赠触发了五彩纸屑大炮爆炸
• $50 - $99.99 donation triggered a confetti cannon blast and a bubble machine use
• $ 100捐赠触发了多摄像机五彩纸屑大炮慢莫

YouTuber，典型的游戏玩家，也非常举行成功的直播使用超级聊天。他举办了90分钟的侠盗猎车手V型流，从单人广播中获得了超过4,000美元的收入。他指出了在现场直播结束时向他捐赠给他的人的名字。

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超级聊天与影响者营销有何关系金博宝188备用网址

YouTube超级聊天有助于鼓励有影响力的人在YouTube上扩展其输出。这也鼓励他们进行直播广播。这在游戏利基市场中可能尤其重要，大多数流媒体都喜欢在Twitch上进行直播，然后为其YouTube频道制作重点视频。超级聊天提供的潜在额外收入为流媒体提供了更多的动力，使流媒体保留在该平台上进行直播。

Broadcasters often use livestream to tell their story, which is particularly popular with fans who regularly watch their pre-filmed videos. If the viewers find the content valuable, they are more likely to make payments to encourage more.

They also allow YouTube influencers to reward their Super Fans. They can appear more approachable and less remote.

有影响力的人可以通过超级聊天的直播表演获得另一个好处。他们提供了明确的参与度指标，影响者可以向潜在的赞助商展示。这些指标为赞助商提供了绝佳的指南，即彩流人的观众是多么热情和参与。这些赞助商反过来又可以向有影响力的人支付未来的直播。

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YouTube超级聊天的潜在陷阱

超级聊天正式针对18岁及以上的人 - 您需要一张信用卡才能支付。当然，许多孩子可以访问父母的信用卡，如果他们花费很大的话，这可能会导致问题。他们拥有自己的借记卡对他们来说更容易，尽管官方年龄又是18岁，但许多年轻的青少年都有这些卡，经常附上学生帐户。

Unfortunately, there is also the possibility of trolling, with inappropriate comments and emoji. Of course, creators still have access to YouTube’s moderation tools, and creators can blacklist certain chat words and ban harassing viewers, but YouTube has been slow to flag inappropriate comments on videos in the past. Will they be any quicker with these chat streams? In some cases, the comments may match the views of the streamer, so are unlikely to be removed by him or her, but that doesn’t make them any less obnoxious.

According to福特汉姆·拉姆（Fordham Ram），不幸的是，该功能为YouTube较暗侧面的某些人产生了更大的声音。在匹兹堡发生的暴力事件导致11名犹太教堂死亡之后，超级聊天评论表现出令人难以置信的令人不安的反犹太评论。它们被置于极右翼YouTube创建者的现场直播上，该频道后来被YouTube永久删除。

弗拉德·萨洛夫（Vlad Salov）对他的谴责更加边缘:“如果YouTube评论臭,他们做什么,然后哟uTube live stream chats are positively radioactive in their toxicity.” Salov compares YouTube Super Chat to the payment systems on live porn chats: “When you pay to have another person perform your twisted little fantasies, the end result is usually a loss of dignity on all sides.”

在某些方面，超级聊天扭曲了YouTube Rivestream聊天的最初目的。这些是为了促进创作者与社区之间的关系。目的是使直播过程成为双向过程，而不仅仅是广播。超级聊天增加了一些观众（愿意和能够付款的观众）的状态。

There is also the inevitable problem in that the most money will be earned by broadcasters with the largest audiences. Yet, it is the smaller broadcasters who probably need the money most and would most appreciate the extra income.