如果社交媒体营销今年在您的营销组合中，那是一个明智的举动。你可以到达34.8亿users who’re spending nearly2小时23分钟a day on browsing social media content.
但是我们知道，社交媒体营销带来了自己的一系列挑战。这些包括ROI测量（根据58%of marketers), budget constraints (51%), and rapidly-changing trends (50%). To succeed with social media marketing, you need all the help you can get.
为了使您的生活更轻松，社交运动更有效，我们已经编译了能够取得成功结果的技巧。我们还提供了许多资源，以便为您节省更多的时间和精力。188金宝慱网站
9最有效的社交媒体营销技巧：
社交媒体市场营销Tips You Should Know
您无需在所有社交媒体渠道上活跃。实际上，这样做可以降低您的内容质量并进食营销预算。尤其是如果您不熟悉此，则需要在扩展覆盖范围之前针对一些选定的平台。188滚球地址
Whatever your target platforms are, the社交媒体提示below can accelerate your outreach efforts.
1.有一个明确的策略
For asocial media marketing planto work, it needs to be backed by a data-driven strategy. Whether you already have a marketing plan ready or are in the process of drafting one, ask yourself the following questions:
- 您的目标受众是谁？他们大部分时间都在哪里？
- Who are your competitors? Where are they active?
- 是否有一个重叠在上面的两个答案吗?帖前e are your target platforms.
- 哪些策略在这些平台上效果很好？188滚球地址
- What kind of content is most popular there?
- How is your content going to stand out?
帖前e questions will help you formulate an effective marketing strategy. If you have a hard time answering these questions, you need to go back to the whiteboard and redesign your strategy.
您可以使用social media marketing tools研究您的受众，竞争对手，平台和内容类型。188滚球地址
2. Maintain Consistency in All Aspects
为了在社交媒体关注者身上创造持久的印象，您需要保持帖子频率，音调和质量的一致性。
Social media marketing is not a one-off activity that you do as an afterthought. You need to prioritise it and make time for it in your daily routine. Internet users have short attention spans and they could very forget about you if you’re out of sight for too long.
You cancreate a content calendarto plan the timing and frequency of your social posts. Every platform’s algorithm is different and you can derive best returns if you adhere to their best practices.
以下是我们社交媒体日历的一个示例：
Source:www.tea4j.com
You also need to keep your tone and quality consistent to inspire people to trust you. For this, you must first figure out your brand personality and your audience’s taste. Try to create a brand voice that matches your personality and appeals to your audience’s aesthetics.
For instance, Harley-Davidson, the popular motorcycle brand, has an aggressive, in-your-face tone which is reflected in their print and digital ads. Through their ad headlines and social captions, they challenge readers if they’re tough enough to handle a Harley.
Source:in.pinterest.com
3.创建目标内容
The “spray and pray” approach doesn’t work on social media. You need to focus on audiences who have the inclination or potential to engage with your brand. They can be old or existing customers, website visitors, newsletter subscribers, or followers of relevant influencers/competitors.
You can even target random people who have expressed an interest in your brand by mentioning it in their social dialogue.社交听力工具可以帮助您跟踪所有品牌提及并了解其背景。使用这些见解，您可以为此人群创建更多目标消息传递。
4. Always Be On-Trend
社交媒体是一个充满活力的空间，趋势不断变化。
社交观众也非常复杂和挑剔。他们很快发现并收集疲惫的内容。另外，每个平台都以自己的节奏移动，因此您无法采用内容创建内容的汇编线方法。
重要的是要保持social media marketing trendsthat are expected to dominate your target platforms. You can use tools likeBuzzsumoandSocial Animalto curate trending content and topics for your posts.
Source:app.socialanimal.com
Another option is to compile a list of sites/pages that always have high-quality, updated content related to your niche. Then, add the list into an RSS feeder platform likeFeedlyand you can see all the latest posts from sources you trust. You can follow their example and create on-trend content.
5. Perform A/B Tests
报价还是统计数据？视频还是静止图像？wordy还是对话？大多数内容创建者和营销人员在创建或销售社交内容时会感到困惑。很难第二次猜测观众如何响应您创建的内容。
您会很高兴知道有多种方法可以测试您的社交媒体内容以提高功效。A/B测试或拆分测试使您可以根据设定参数检查内容的迭代，以找出最佳选择。这种额外的努力可以在某种程度上冒险您的社交内容。
You can play around with variations of captions, images, ad copy, hashtags, emojis, and CTAs to figure out which combination is more effective. Present each variant to a share of your audience and track their engagement in terms of clicks, comments, shares, and other parameters.
重复所有变体的相同过程，并注意响应的变化。从结果中得出一组最佳实践，并使用获胜变体。
6.专注于视频
视频在社交媒体上很重要。他们是消费者#1 most-preferred品牌的社交内容。93％营销人员声称由于社交视频而赢得了新客户。63％的营销人员对他们从视频投资中获得的投资回报率感到满意。
Source:animoto.com
您可以在内容组合中自由地使用视频，尤其是在Instagram，YouTube和Facebook上，这是营销人员发布视频和视频广告的前三名。您可以使用视频来提高品牌知名度，建立领域专业知识并推广产品/活动。
Tutorials and DIY videos are especially popular among social users. And to make video creation easier, there are many sophisticatedvideo editing softwaresolutions you can use to create professional-looking videos.
7.加入社区
Groups and communities on Facebook and LinkedIn are great places to do marketing. You can create a group of your customers and promote content, deals, and products there. You can provide value to customers by sharing gated content and company news. This can help foster brand loyalty and boost repeat sales.
你得到真正的互动——客户的洞察力on-one with customers in a group. In this way, you get a better understanding of their needs and feedback about existing products. Another benefit is that you can look for loyal customers who can work as brand advocates for you.
Groups of like-minded people are great for sharing knowledge and building brand awareness. You can test new content and product ideas in this small group before releasing them in the market. The expert feedback you receive can help you improve your content and strategy.
8. Don’t Stress Over Algorithm Shifts
Often, social media folks go into a frenzy when platforms suddenly change their algorithms. But, truly, there is no need to panic. If you maintain high quality in your content, there are chances that you won’t be affected too adversely by algorithm shifts.
最好了解算法更改背后的理由并调节您的内容以与之保持一致。不要尝试crack the algorithm经过questionable methods.
例如，YouTube在2012年之前，根据他们获得的视图数量进行排名。人们试图通过添加点击诱饵标题来吸引越来越多的人打开视频来制作算法。但是观众很快就会意识到该视频的内容与其标题不符并放弃。这种举动通过影响主机品牌的信誉而大大适得其反。
Many times, platforms are pretty straightforward about how brands can stay on the good side of a new algorithm. Mostly, the underlying logic is to serve users with valuable and relevant content along with a good user experience.
9.与影响者合作
Social media is saturated with great content so it can be difficult to catch the attention of your target audience.
吸引新受众群体的有效方法是通过影响者。通过与利基市场中的影响者合作，您可以将您的品牌公开与与您相关但不知道您存在的人。
在寻找合作伙伴的影响者时，您应该既寻求相关性和联系方式。许多品牌更喜欢与具有较小但更热情的追随者社区的微型和纳米影响者合作。与备受瞩目的影响者相比，此类影响者更具成本效益和平易近人。
Through influencer marketing, you can build your credibility and authenticity. Influencers can help humanise your brand and serve more relatable content. Plus, they give an average earned media value of$ 5.78for every $1 spent.
You can follow theexample of brandsthat leveraged influencer marketing effectively.
Conclusion
Social media marketing is not as unfathomable as many marketers imagine it to be. You just need to approach it strategically. The tips in this post will help refine your marketing plans and give you an edge over competitors.
