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Shopify不仅有自己的庞大会员计划，该计划奖励会员使用户注册付费计划，而且还为想要启动自己的会员计划的Shopify用户提供了许多应用程序。考虑到大多数Shopify卖家是首次企业家，会员计划可能是探索的好营销策略，因为它可以帮助他们在而无需雇用大型销售团队的情况下吸引更多客户。
As most Shopify merchants already use增加销售的应用, adding another app shouldn’t be such a big leap. To help you explore this marketing route, here are 8 of the top apps to help you streamline your Shopify affiliate marketing program and keep track of your affiliates’ performance. We’ve also included a couple of tips to ensure that you can put whichever app you choose to good use.
Top8Shopify Affiliate Marketing Apps:
什么是会员营销？
In short,188.博金宝 uses individuals, like social media influencers or existing customers, to market specific products and brands. In exchange, they receive commission per sale, lead, or click. However, the reimbursement doesn’t have to be in the form of a commission. Some affiliates receive discounts or free products in exchange for their promotional work. From email to blogging to social media, there are many methods that affiliates can use to spread the word about products to the right audience.
使用会员营销的优势
根据Statista的数据，在过去的十年中，会员营销的同比增长。实际上，根据Google趋势, the term “affiliate marketing” reached peak popularity as of August 2022. So, what are the driving forces behind its popularity? Here are a few reasons why Shopify merchants might want to turn to affiliate marketing.
1。Scalability
It’s unlikely that the typical Shopify seller can afford to hire multiple sales reps, let alone any. However, by means of affiliate marketing, you can connect with many more potential customers without a big marketing team in place. Also, as affiliates typically get paid per sale, click, or lead, you’ll only have to pay for actual results.
2。Presence on multiple social media channels
在会员营销的帮助下，您可以利用会员对Facebook，Twitter，Instagram，Blog和在线评论网站等多个平台的影响。188滚球地址这非常适合创造更多的品牌知名度。
3。Simplicity
Thanks to the apps available, managing the program and evaluating its effectiveness are easy. These apps were designed to integrate with Shopify stores which means that you’ll receive real-time updates. Plus, most of these apps will automate routine tasks like generating discount codes and paying commissions.
8of the Best Shopify Affiliate Marketing Apps
There are more than 4,200 apps in Shopify’s app store. From store design to customer support, there’s an app to help you with virtually any task related to running your store. As we know that it’s humanly impossible to go over thousands of apps while you’re trying to run an online store, we’ve identified 8 of the top apps that you can use to launch and manage your Shopify affiliate marketing program. This is by no means an extensive list, but it’s a good place to start.
1。Refersion
超过500000 affil Refersion有网络iates that has helped close to 20,000 merchants power their affiliate marketing campaigns. One of the advantages that Refersion offers is that your affiliate program will get listed for free on the Refersion Marketplace which can help you to recruit new affiliates so that you can grow your affiliate network quickly. Alternatively, you can concentrate on your own existing customers by using its post-purchase widget to invite them to join your program.
借助其完全可自定义的注册页面，Shopify企业可以使用与品牌相符的内容和颜色。如果您想收集有关关联公司的任何额外信息，它还可以让您在注册页面中添加自定义表单字段。
总而言之，这是Shopify App Store中最受欢迎的会员营销应用程序之一，其得分为4.8和近900个评论。话虽如此，它是有代价的，这对于较小的在线业务而言并不是最实惠的选择，而是最适合需要强大工具的企业级业务。
Key features:
- 产品级别的佣金使您可以自定义各个产品的会员营销优惠
- 可定制的注册页面以匹配您的麸皮ding
- Free listing on the Refersion Marketplace
价钱：Pricing starts at $99 per month for up to 50 monthly affiliate orders.
2。UpPromote
Uppromote的使命是在品牌大使的帮助下帮助传播品牌的故事及其产品。他们提供了广泛的工具，商人，特别是Shopify商人可以用来管理和发展其会员团队的工具。
直觉是他们所做工作的核心。作为其任务的一部分，是为了节省商人的宝贵时间，他们使创建全面的说明和准则成为重中之重。实际的软件不仅易于理解和使用，而且Uppromote还可以轻松开始。Shopify商人可以在Uppromote Marketplace上列出他们的报价，并迅速在新招募的分支机构上。
也就是说，易用性并不能以强大的功能为代价。例如，Uppromote提供实时的，最新的跟踪。这意味着，知道转换会立即记录，商人和分支机构都可以重新开始业务。它还提供了包括电子邮件，可自定义链接和优惠券的各种跟踪方法。
不过，他们不仅止步于此。他们的开发团队还不断地对其系统进行改进，并根据用户的需求介绍新功能。通过同时确定直觉和创新的优先级，他们将用户群增加到了35,000多种用户。
Key features:
- 多层营销
- Customized affiliate registration forms and links
- 各种付款方式
- White-label email option
- Analytics and reports
价钱：In addition to its Free plan, it offers 3 subscription plans: Growth ($21.99 per month), Professional ($69.99 per month), and Enterprise ($139.99 per month).
3。ReferralCandy
ReferralCandy has helped more than 30,000 online stores in a wide range of industries with their referral programs. The beauty of the app is that it basically runs on autopilot. Whether you prefer cash rewards, custom gifts, or store discounts, the app makes it easy to customize reward options.
In addition to Shopify and Shopify Plus, it also integrates with other主要电子商务平台188滚球地址like BigCommerce, Magento and WooCommerce. It also easily integrates with marketing platforms like Mailchimp and Klaviyo.
总而言之，它是最受欢迎的Shopify会员营销应用程序之一，并且非常易于使用。但是，像参考一样，其定价模型对某些人来说可能是一种威慑作用。除了每月急需的费用外，您还将根据其分层佣金收取佣金。
Key features:
- 完全可自定义的电子邮件
- 自动支出
- 不同的激励措施
- Detailed analytics
价钱：经过30天的免费试用，定价为每位佣金每月47美元。
4。Leaddyno
If you want to boost the revenue of your eCommerce store (or SaaS business), LeadDyno is another app that you can check out. In fact, in 2020 alone, more than $200 million in affiliate sales were generated with the help of its software.
多亏了一键设置，如果您使用Shopify，它是最好的应用之一。如果您卡住了，它还提供设置向导。
If you want to turn existing customers into affiliates (which is the best approach), you can use it to invite your customers to your program automatically. Once signed up, you can also use the app to send them automatic follow-up emails with new product offerings and other important updates.
One of its main advantages is that in addition to tracking the number of clicks, leads, and sales, you can also use it to keep tabs on your other marketing efforts. This means that things like paid ads, social media, and email marketing can be tracked via one dashboard. With this actionable data, it’s much easier to allocate your marketing budget for the most effective campaigns.
Though, unlike a tool like ReferralCandy, LeadDyno doesn’t offer you the ability to choose how you reward your affiliates. The only control you have is over the amount – you can set it up so that it’s either a fixed amount or a percentage of a sale.
However, one area where they do offer users more control is regarding its own pricing plans. Unlike most Shopify affiliate marketing apps that offer only 2 subscription plans, LeadDyno has 3 plans in addition to customized options for enterprise clients. It might not sound like much, but it can make it more suitable for medium-sized stores that are often too big for the Starter plan, yet too small for the Enterprise option.
Key features:
- 电子邮件支持和实时聊天
- Branded affiliate portal
- 多层营销
价钱：After a free 30-day trial, pricing starts at $49 per month.
5.社交雪球
The Social Snowball app was specifically designed for Shopify stores. One of the most attractive features of Social Snowball is that all your customers can potentially become affiliates automatically. When a new customer buys an item from your Shopify store, an affiliate account is automatically created for them. Then, right via the thank you page, they’ll receive the custom discount code and materials to promote it. It also offers an on-site pop-up for browsing visitors which will redirect them to the affiliate sign-up form.
另一个使社交雪球与其他许多应用程序区分开来的专业人士实际上有一个免费的计划（至少是一种免费计划）。凭借其“免费”计划，您不必支付每月费用，但是您必须支付借助其应用程序所产生的收入的15％。
Key features:
- Live chat support
- Instant payouts
- 完整的自定义
- 6个支付方法
- 先进的欺诈保护
- Unlimited affiliates
价钱：In addition to its Free plan, it offers 2 subscription plans: Snow Day ($99 per month + 3% of revenue) and Blizzard ($499 per month +No commission fees）。
6.Affiliatly
Affiliatly is one of the most cost-effective apps on the market. Not only does it offer a super generous free 90-day trial (something which we rarely see), but its cheapest plan starts at only $16 per month and you don’t have to pay any percentage of the revenue that you make via its app. What’s more, it offers 6 different pricing plans in total. So, you’re bound to find a plan that suits your budget.
无论您是自己的自定义在线商店还是使用Shopify等电子商务平台，都会提供大量集成，从而轻松开始。它的主要优点之一是它使您可以创建不同类型的激励措施。如果您希望向会员支付佣金，则可以为购买，总销售额或参考访问者设置佣金层。另外，它还可以让您为在线商店的礼品卡支付会员。
If you like the idea of gamification, it also has a Leaderboard feature that you can explore. This way, it will list the top 10 affiliates by earnings on a leaderboard.
Just like LeadDyno and Omnistar, it also offers tier-level marketing. In other words, if affiliate A refers your program and affiliate B signs up via that link, affiliate A will get a percentage of the earnings that affiliate B generates. We don’t particularly like this feature and PayPal could possibly suspend your account for violating their Ts & Cs. After all, it’s your responsibility to market your affiliate program. If existing affiliates market your program, it’s an added bonus. However, their main job should be to market your products.
Key features:
- 不同的激励措施
- 排行榜
- 定制的弹出窗口适合您的品牌
- 电子邮件自定义
- 两层营销
价钱：After a free 90-day trial, pricing starts at $16 per month.
7。OSI会员
从牙医到在线商店，OSI会员受到全球16,000家企业的信任。与推荐人一起，它也是Capterra上最受欢迎的推荐软件解决方案之一。更重要的是，在Capterra上获得的最低分数是5分之4（在我们的书中，这一点都不是很低）。
OSI会员最吸引人的功能之一是它提供社交媒体共享。它与LinkedIn，Facebook和Twitter完全集成在一起，这意味着您的会员在各种社交网络中共享其链接很简单。
同时,与大多数其他的应用程序,OSI下属offers its own exclusive influencer directory. So, if you don’t just want to use existing customers, this feature will help you to recruit qualified affiliates.
Key features:
- Social media sharing
- Setup wizard
- 多层营销
- 不同的激励措施
- Email templates
- Detailed reports
价钱：经过15天的免费试用，定价为每月47美元。
8。Tapfiliate
Tapfiliate为您提供了几种招募新分支机构的方法。您可以通过邀请URL，单个登录（仅适用于企业客户端），API或手动添加它们。由于它也与MailChimp集成在一起，因此您还可以创建电子邮件滴灌广告系列，以帮助您的新兵保持循环。
If you’re part of a team, it can be an attractive solution as it lets you add team members who can help you to co-manage your marketing programs. Though, this feature is only available with its Pro plan ($149 per month). Even if you don’t opt for the more expensive plan, Tapfiliate is one of the pricier solutions. Its cheapest plan starts at $59 per month. So, compared to the other tools in our list, it’s not the most cost-effective solution for smaller stores.
Key features:
- 实时报告
- 多层营销
- 基于类别的佣金
- 团队成员
价钱：经过14天的免费试用，定价为每月59美元。
启动会员计划的提示
While Shopify affiliate marketing apps can basically put your program on autopilot, there are still some basic things that you need to do if you want to use the tech and your program to the best advantage. Here are a few tips to help you as you grow your affiliate program for your online store.
Set goals
No two affiliate programs are the same or have to be the same, for that matter. What would you like your affiliate program to achieve? Who would be your ideal affiliates? Do you want to stick to using only previous customers or are you open to the idea of using an affiliate network?
It’s also key that you first work out what you can afford to offer as a reward. There’s no rule forcing you to pay a commission. You can also offer freebies or coupons.
说出
The success of your affiliate program for your Shopify store hinges on getting the right type of affiliates. If you don’t officially announce your affiliate program, how will potential affiliates join? A good place to start is social media. You can, for example, create an Instagram post to introduce your program and motivate your followers to apply. Make sure that you list the perks of joining so that more followers will be interested in joining.
Email works even better. If you have a subscriber list, send an email to your subscribers in which you introduce your program and encourage them to join or forward it to others in their network.
定期沟通
After you’ve spread the word about your affiliate program and got enough recruits, you can shift your attention to communicating with your affiliates on a regular basis. You want to ensure that they know your brand, the program’s rules, and that they have enough content that they can share. For this, email is typically the best avenue to explore as many of the apps can automate certain emails.
Track the performance of your affiliates and program
要评估您的会员计划的有效性，请先确定哪些会员的表现最好。然后，确定是什么使它们如此成功，并尝试复制该食谱。
您不仅要放大表现最佳的分支机构，而且还需要深入了解程序的整体有效性。为此，您需要使用诸如总会员销售，新分支机构数量以及留下多少关联公司的指标。这些应用中的大多数都提供了直观的仪表板和某种形式的分析，从而更容易评估结果。
Wrapping Things Up
虽然这可能是一个嘴巴，但Shopify会员营销实际上非常简单。由于电子商务平台已经拥有一系列可以使用的会员营销应用程序，因此启动自己的程序甚至更简单。在您直接进来之前，请进行基础工作并研究可用的应用程序。大多数应用程序都提供某种类型的免费试用，这些试验将帮助您在做出任何财务承诺之前对其进行测试。
经常问的问题
How does affiliate marketing work?
Affiliate marketing is a performance-based marketing strategy in which a seller rewards individuals, like existing customers or influencers, with a commission for each customer referred or product sold by means of the individual's marketing activities. They can also be rewarded in exchange for leads or clicks. The commission also doesn’t have to be monetary. Some affiliates receive discounts or free products in exchange for their promotional work.
有影响力的人会做好分支机构吗？
是的！有影响力的人在其行业方面具有令人印象深刻的影响力，他们通常会享有声誉。当影响者发布与他们的利基市场有关的东西时，人们会坐起来注意。更重要的是，许多分支机构首先必须建立新的受众，但影响者已经吸引了他们的受众。他们中的一些已经有自己的YouTube频道和博客。因此，他们基本上只需要创建内容即可。
谁可以成为会员商人？
Many affiliate merchants are big companies searching for extra ways to sell their products, like Amazon that uses its Amazon Associates program to sell products using affiliates as salespeople. Though, you don’t have to be a big company like Amazon to become an affiliate merchant. You simply need to be an individual or a business with a product to sell. As a matter of fact, quite a number of small businesses and even solopreneurs create products that they sell online using affiliate marketers.
How can you attract more affiliates?
To help you attract more affiliates for your program, make a point of capturing as many of your online store visitors’ email addresses as possible. People who are willing to share their email addresses are far more likely to take notice of your marketing than everybody else. You can then, for example, create newsletters or other targeted promotions that you email to your list. You can also consider adding a pop-up campaign to grab your potential affiliates’ attention.
您如何为会员营销计划创建有效的内容？
高价值，有用的内容将使您的目标受众群体购买产品是最有效的。因此，您需要编写将匹配利基市场中相关关键字的内容。大型网站很可能已经在更一般的术语中占据了Google排名。因此，您应该更多地关注长尾关键字术语，换句话说，更长，更具体的术语。例如，您可以使用像AhRefs这样的工具来找到合适的关键字来专注于您的内容。
