Reddit。我t's one of the most under-used marketing channels for businesses, and for a good reason: Redditors hate being advertised to, especially on their chosen platform. So it's tricky business for companies wanting to reach this audience with their product or service offerings.
But now that Reddit Video is here, there's an opportunity for brands and influencers to build their reputation (and revenue). For example, sharing helpful video content with clickable merchandise viewers can purchase.
More on that later.
让我们回顾一下Reddit视频的全部内容。然后，我们将研究提示来推广您的商品（而不被取消或禁止）。
Reddit视频：Reddit的完整指南：
什么是Reddit视频？
Reddit Video is the我nstagram Stories论坛的宇宙。它只是一个蒂姆的问题e before it jumped aboard the short-form video bandwagon. And now that they have, users can upload video content directly from the platform.
Reddit最近获得了Dubsmash, a视频共享p类似于tiktok的latform。这是一个明智的举动，尤其是因为它吸引了Z世代和女性受众。其用户群的大约25％是青少年男性。和70％是女性。另外，使用量很高，其内容创作者的30％每天登录以上传视频。
According to Reddit:
So how does it all work? Here's a quick rundown:
What are the specs for Reddit videos?
在Reddit上发布的视频类似于Tiktok和Instagram故事。纵横比是9:16，到目前为止，垂直与水平与平方英尺还没有偏爱。
更多的好消息：Reddit并没有接受Tiktok和IG的视频长度偏好。因此，您可以将更长的镜头拍摄长达十分钟。用户还可以通过点击视频，删除显示器中的按钮和接口功能来输入全尺寸模式。
How do you upload videos to Reddit?
Reddit收购了Dubsmash之后，Reddit集成了平台，因此为创建者提供了无缝上传和共享体验。要上传视频以reddit，请按照以下步骤（使用Android移动设备）：
Log into your Reddit account and select the + button at the bottom of your screen.
接下来，单击视频按钮。
Now, you'll decide where you want to upload your new video. Choose between your profile and a list of subreddits you joined.
Afterward, create a title for your video and either shoot it using your camera (make sure to grant permissions for your camera, photos, and microphone). Or upload a clip from your library.
Hit post, and you're done.
Make sure the video you select is no more than 10 minutes long. Otherwise, you'll need to edit it down (which you can do right from the app). You can even turn it into a GIF (has one-minute max length). Or if you're feeling adventurous, you can host live videos like this one.
Source:reddit.com
其他整洁的视频工具Reddit的视频平台还包括声音效果，过滤器，图像叠加层，音频层，文本和音乐。另外，您可以将多个剪辑组合成一个。因此，您可以做很多事情来使您的视频分开。您将需要此视图，并有可能提高您的Reddit Karma和视频可见性。
How are Reddit videos found?
You uploaded your videos to your profile and Subreddits. How do other users find them? They'll see them in shared Subreddit communities. Or they'll have to either search for it in the search bar or wait to see it in their feed.
不幸的是，没有办法确保您的视频覆盖范围。因为像Google一样，Reddit具有一种秘密算法，该算法似乎是随机从Subreddit中摘下视频。它发现了您关注或访问的子列表的内容以及与之相似的内容的混合物。
When you see videos from a community you're not in, you'll see a join button at the top.
Source:reddit.com
但是，您可以通过获得投票，视图和参与度来提高视频和供稿的视频几率。
Below, we'll discuss several methods toimprove your video "marketing"on Reddit. First, let's review why Reddit is a social media platform you should invest in.
为什么Reddit视频应该在你的雷达
我f you're a content creator on a mission to promote your product, service, or personal brand, then Reddit is the social network to use. Reddit's been around since 2005, but it's still popular, especially among younger groups.
我n 2019, the platformgrew by 30%。而且大流行并没有减慢它的速度 - 在2021年，其用户创造了惊人的366 million posts（比前一年增长19％）。大致36％的用户are between 18 and 29 years old.
As of the end of 2020, there were about122.5 million installsworldwide, including the US, UK, Australia, Germany, and Canada. And it's not just sitting on their phones collecting virtual dust—52 million peopleuse it daily. In America,52% of users每天登录，使其成为美国品牌和影响者的诱人平台。
There's plenty of potential to reach your target audience on Reddit using video. In fact, creators are already taking advantage. We saw live streaming grow steadily, and视频观看次数增加2倍。
我f you're looking to do the same, keep the following best practices in mind.
How to increase video views on Reddit
Reddit是关于社区和对话的。如果您没有添加，那么您将难以在子列表上获得吸引力（更不用说投票）。这是许多试图使用该平台推广其品牌的人的垮台。
And if you're not careful, you could end up down-voted—or worse, heckled and banned. So what do you do to make your videos a must-watch on Reddit? Keep these three essential tips in mind.
Share videos on the right Subreddits
我f you're publishing fashion videos in a technology community, prepare to be shunned and booted. The #1 rule of Reddit is to read community rules and offer value to its members. Each video you publish should be helpful, entertaining, or even both.
一个例子：
TikTok使用Reddit进行了有争议的广告活动，最期望结束并非如此。它释放了一系列宣传其平台的视频。他们的方法：挑战Redditors下载其应用程序，创建视频并在Reddit评论中分享它，以便有机会赢得Reddit Gold（现称为奖项）。
结果：数百条评论……但不是他们期望的那种评论。雷迪特（Redditors）留下了许多负面反应。
So choose the Subreddits you publish to carefully. If you want to cater to multiple types of groups, then create different videos for each.
Offer value in your videos
Creating videos around topics your Subredditor siblings care about—the perfect formula for success. This is what makes hosting AMAs and interviews successful. But to make this work, get Subredditors involved to see what they'd like to learn about.
For instance, if you're in the r/sneaker Subreddit, browse the comments to see discussions. Do you notice a trend of questions about cleaning a certain type of shoe? Or maybe whether a new brand is worth the price.
用它来回答他们的问题来为您的内容想法促进您的想法。考虑让客人回答一个或两个紧迫的问题或演示过程。例如，正确清洁皮鞋。
“浏览Reddit进行营销必须集中于创建视频内容，以提示讨论，提供相关且有用的信息。在没有向其他用户提供知识的最终结果的情况下，您的Reddit营销活动会简单地失败。与Subreddit社区互动和/或启动您自己的Subreddit，用户可以在其中讨论与您的品牌或利基市场相关的事物是与您的基于Reddit的市场和Forge关系互动的理想方式。”在融合见解
Several examples of brands doing this well include Toyota and SpaceX. Rather than focusing on ads, they participate in race car and space discussions. Nordstrom also created a dedicated Subreddit to discuss their newly launched lines and collections.
The takeaway: join relevant groups and engage meaningfully using video. Can't find any? Create your own Subreddit to guide the discussions, then promote it on other social channels and Subreddits.
娱乐进行讨论
有时，有趣的是足以为您的Reddit视频获得更多的眼睛和评论。大多数人滚动浏览社交媒体，寻找可以嘲笑或哦，啊。
This works for celebrities, influencers, and brands alike. Take, for example, Moriarty'sGem Art。他们出售珠宝，并出版了一个简短的视频，展示了一个凉爽的宝石，它发光了绿色。生产：没有什么壮观的 - 只是一个简短而甜美的示范。
And it was enough to drive a ton of engagement—nearly 71K upvotes and 1,200 comments. I'd call that a win.
Create videos Redditors will enjoy
As an influencer or brand, you need to engage with your audience in an authentic and meaningful way. This is what makes IG Stories andFacebook Live有影响力。但是你已经知道了。现在，您的武器库中有另一个视频工具可以部署 - 不要低估它。
All you need is the right topics and mix of edutainment and you can get a conversation brewing. Do this enough and you'll gain followers that grow to trust your branded content.
希望这些技巧将帮助您上传惊人的Reddit视频SubReddit Groups将与之互动并分享。
经常问的问题
我s there videos on Reddit?
Reddit确实支持视频，您可以在官方的Reddit应用程序中录制视频。此外，您可以从画廊中选择预录的视频，然后将其上传到Reddit。您可以将MP4上传并将文件移至Reddit，最长长度为15分钟。
我s Reddit mean?
The name “Reddit” originates from a play-on-words with the phrase “read it,” like “I read it on Reddit.” Reddit has more than 430 million monthly users known as “redditors.”
What is the difference between Reddit and subreddit?
What is the difference between Reddit and subreddit? Reddit is the social network where members can discuss content online, while Subreddit is the individual topics within Reddit. Reddit is comprised of subreddits.
What is the most popular subreddit on Reddit?
这些是Reddit上一些最受欢迎的子列表：
/r/announcements
/r/funny
/r/AskReddit
/r/gaming
How do I find my Reddit videos?
To find your Reddit videos, you can use the Search bar. On the old Reddit design, you can use the search bar on the top right. On the new Reddit design, it’s at the very top in the middle. When you use search, Reddit will pull up posts from subreddits, users, and posts.
