LinkedIn消息字符限制不仅仅是您可以适应消息的内容。它们影响您的个人和专业品牌的感知方式，创造或破坏潜在的网络连接。
LinkedIn is a强大的平台and in this blog post, we’re going to dig into what you’ll need to do in order to meet all the character limits and also help you grow a stronger and more valuable professional network.
Free Social Media Character Counter
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What are the LinkedIn Character Limits?
Here’s a breakdown of LinkedIn’s character limits by category:
Profile
- First Name: 20 characters
- 姓氏：40个字符
- Headline: 120 character limit
- Summary: 2,000 character limit
- Recommendation: 3,000 character limit
- Profile Publication Title: 255 character limit
- Profile Publication Description: 2,000 character limit
- 网站锚文字：30个最大字符
- Website URL: 256 maximum characters
- Vanity URL: 5-30 characters after ‘www.linkedin.com/in/’ (URL can have 5-30 letters or numbers. The only special character you can use is a dash “-“)
- Position Title: 100 maximum characters
- Position Description: 200 character minimum (2,000 maximum characters).
- Interests: 1,000 character limit
- Additional Info / Advice For Contacting: 2,000 character limit
- Phone number: 25 character limit (Only your 1st degree connections can see this information.)
- Instant Message: 25 character limit (Only your 1st degree connections can see this information.)
- 地址：1,000个字符限制（只有您的一级连接才能看到此信息。）
- Skills: 80 characters per Skill
Company Page
- Name (Overview tab): 100 maximum characters
- About Us (Overview tab): 200 min / 2,000 max
- Update: 1,300 characters limit
- 网站锚文字：30个最大字符
- Website URL: 70 maximum characters
Career Page
- Company Leaders headline: 150 character limit
- Company Leaders description: 150 character limit
- Employee Testimonials 400 character limit
- 自定义模块标题150字符限制
- Custom Module body 500 character limit
- Custom Module URL label 70 character limit
Showcase Page
- 页面名称：100个最大字符
- Page Description: 75 min / 200 max
Group Discussions
- Title: 200 maximum characters.
- Body (Conversation): 2,000 character limit
- Comments: 1,000 character limit
InMail
- Subject Line: 2,000 character limit
- Body: 2,000 character limit
邀请来连接
- Message Body: 299 character limit
Text Ad
- Headline: 25 character limit
- Message Body: 75 character limit
直接赞助内容
- Content: 160 character limit
Publisher
- Post Headline: 100 maximum characters
- Post Body: 40,000 characters
- Photo/image credit: 250 character limit
- Comments on articles: 1,750 character limit
LinkedIn消息传递字符限制等等
LinkedIn提供两种形式的消息传递选项。首先是一个人最熟悉的连接消息。这些是您从潜在连接中收到的消息来加入网络。它们的字符极限为300。空间，字母，数字，符号和表情符号被视为字符。虽然这似乎不多，但这足以产生影响 - 如果有效使用。
The connection message character limit includes characters and spaces. And again, making an impact may seem slim, but it is possible (more on this below).
The second LinkedIn messaging option is InMail. InMail is email for your LinkedIn account. While it is ‘email for your LinkedIn account’, it’s a little different. First, you can only send InMails to people you’re connected to. With a free account, you have a limited number of 3 InMail available each month, all of which expire after 90 days if not used. And if this seems a little limiting, that’s because LinkedIn created the solution to be part of an upgrade path.
To send more emails to people you don’t know, you can purchase InMail credits via various plans. Here’s a look at the plans available:
- Premium Career: 5
- Premium Business: 15
- Sales Navigator: 20
- 招聘人员Lite：30
InMail messages offer more flexibility than connection messages. You get up to 200 characters for your subject line and 2000 for your message body. And like connection messaging, InMail messages are governed by the same character policy. Spaces, letters, numbers, symbols, and emojis are counted as characters.
您可以在LinkedIn消息中包括什么？
同时考虑LinkedIn米essaging as a way to engage with more connection, you may wonder what you can add to your messages. Here are four elements you can include to make your messages impactful.
URLs
URLs are often a good place to start when sharing content. Your goal isn’t to make your potential connection do a lot of legwork, but the right URL can make for an interesting and worthwhile engagement.
When using URLs be sure to shorten yours. While LinkedIn offers short URLs for posts, it doesn’t do so for messages. And because of the character limits above, you want to save as many as possible for the rest of your message.
When added to messages, URLs populate the body of your connection or standard messages with a small preview thumbnail, giving messages a pop of color. URLs don’t provide a preview in InMail messages.
Emojis
It’s good to know that you can leverage emojis. They serve as a light-hearted engagement tool. But use them sparingly and make sure they are appropriate. Emojis cannot be used in InMail messages.
GIFs
While not the first type of content you’d imagine available on LinkedIn, GIFs are present. They can be used in messages, but like emojis, require discretion. GIFs cannot be included in InMail messages.
附加文件
Often, you’ll find the need to share a file when engaging existing and potential connections. LinkedIn offers attachments for documents and images. Attachments can be included in InMail messages.
How to Connect Like a Pro
Creating effective LinkedIn messages seems like a slog. What should you say when reaching out to potential connections and what makes for an interesting and worthwhile message to someone new?
这是创建驱动参与消息的消息的快速指南。如您所见，一旦阅读了这五个基本元素，它们就会像手套一样合身。您会发现更容易找到更多的机会，以一种专业而互惠互利的方式与更多的人建立联系和互动。
1.正确的主题行
Copywriters know how important subject lines are. They are seen as the keys to the hearts and minds of readers. And as such, they must be treated with care and created with flair. To produce a solid and interesting subject line, you have to aim for value.
Value can be anything from a reference point or special discovery you’ve made to an accomplishment you’ve identified about your message recipient. Whatever your angle, be sure to make your subject line:
- Personal- 人们想知道为什么查看您的电子邮件值得他们花费时间
- Valid- while you can target a recipient with a personal trigger, using one that’s linked to professional gain is essential on LinkedIn
When thinking about the length of your subject line, aim to keep it between 28-39 characters.
电子邮件解决方案提供商Litmus发现完美的主题行约为28-39个字符，因为它们的开放率和点击率为12.2％。紧随其后的是，具有4-15个字符的主题线产生了15.2％的开放率和3.1％的点击率。虽然打开很棒，但点击率越高，越好。
例如，SaaS行业中首席财务官的强烈而有趣的主题系列可以看作：“ 10 SaaS CFO与我共享的内容”。
2. Be Relevant
没有其他方法可以说。没有相关性，您的电子邮件将轰炸。相关性是生成更好的LinkedIn消息结果的关键要素。如上所述，可以通过参考您对预期连接或使用共同参考的发现（例如共同的专业联系人）来实现这一目标。
But there’s an important factor that you must consider when striving for relevance: your prospects will be asking themselves, “what’s in this for me?”
While that seems self-serving it’s an honest and true assessment of how people view communications today. People have less time to spare and loads to see in a day. For this reason, while your message is relevant, it must also be specific.
3. Be Specific
Specificity helps shoot down any reasons for dismissing your message. If you’ve identified a relevant topic to address, and your recipient has taken the time to open your message, specificity helps state a clear and solid case for why it’s worth it to engage with you.
What should you say to make your message specific? Use exact names, stats, figures, or titles of content. Being specific also proves a degree of credibility, but don’t rub it in by citing too many details. Your goal is to cultivate interest and not to overwhelm.
以此示例为CTO，以考虑数字化转型以及如何确保他们成功改变自己的品牌的示例。
“ ...我已经与SaaS行业的34个CTO进行了交谈，他们将C-Suite的买入视为一个真正的挑战。我想帮助您赢得同事，本报告显示了如何。”
The example above shows how relevance and specificity are neatly rolled into two powerful sentences.
4. Be Authentic
关于真实性的力量，可以说很多话。在创建LinkedIn消息时，这是一个很长一段路的值。真正的真实沟通是由“首先”情绪驱动的。您的目标应该是为收件人提供价值，而无需任何回报。
这听起来可能是违反直觉的，但是与心理学有关，比大多数人了解更多。当您为潜在的接触提供真正价值的东西时，它们几乎被您的好意所迷住了。实际上，在罗伯特·西亚尼（Robert Cialini）博士中Presuasion，这种心理效应是最纯粹形式的互惠。收件人不禁要回报恩宠，并会竭尽所能。
但是，为了使互惠为您的LinkedIn消息工作，您必须花时间将优惠的价值与其相关性联系起来并创建个性化消息。这很重要。
For example, if you’re reaching out to all the CMO of marketing software firms and sending a research paper, you’ll have to make it worthwhile. They all know it’s something they can download from your site and it wasn’t made especially for an individual but more a person in their role.
5.以轰动结束
结局与您的主题行和信息的正文一样重要。这是您要吸引收件人采取行动的地方。虽然有很多方法可以让某人采取行动，但要专注于低垂的水果。
What is a low-hanging fruit in this case? It’s the easiest thing your recipient can do. If you’ve done your job effectively, this part will be easy to put together. Low-hanging fruits are like calls to action in any other piece of marketing content.
Here arevaluable tipson how to end your messages like a star:
- Relevant to your recipients- if you’re making an offer, make it one that is associated with your recipients’ profession.
- Easily understood- your recipients must be able to clearly see the connection between your message subject line, the body, and how taking action is worthwhile.
- Easy to act upon- your reader must see that taking action is a simple matter of performing a series of steps that they are willing to complete to receive what you’re offering.
- 价值包装- the call to action must help them save time, gain access they would not ordinarily easily gain, or provide insight they don’t have. It must give your reader an edge.
Here’s an example of a powerful closing for an email to an influencer:
“…我们的最新Instagram报告是一个点击之外nd packed with a detailed takedown of what’s changed with Instagram’s algorithm.”
这种封闭的触摸是任何Instagram影响者都希望动手进行的事情 - 关于如何使Instagram的算法对他们有利的信息。它还告诉他们，获取报告就像遵循链接一样容易。
Over to You
And there you have it! A valuable guide for creating powerful LinkedIn messages that will help you engage more people and open doors to greater opportunities. As you begin to apply these, be sure to inject your personality into your messages. While LinkedIn is filled with professionals who are buyers and use highly technical jargon from time-to-time, they are people first.
通过剥离大单词并用较小，易于阅读和理解术语代替它们来使您的参与人类。而且，尽管我们涵盖了首先为您的接收者服务的需求，但请提供帮助，尽力而为。服务就是解决问题。最成功的商业人士了解，他们没有付费单击和输入，而是通过有效沟通来解决问题。
